| Brand | EMIRATES NBD |
| Product/Service | BON APPETIT DINING CARD |
| Entrant | FP7/DXB Dubai, UNITED ARAB EMIRATES |
| Category | Non-standard In-store and Indoor Advertising |
|
Entrant Company
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FP7/DXB Dubai, UNITED ARAB EMIRATES
|
|
Advertising Agency
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FP7/DXB Dubai, UNITED ARAB EMIRATES
|
Execution
To gain more share of wallet for Emirates NBD’s Bon Appetit dining program, we reminded people of the 30% discount, within the crucial time period between getting their meal and having to pay for it.
We put our message on the very plates on which their food was served, serving up timely reminders on the best way to pay for one’s meal. As people finished their meal, the discount message was slowly revealed.
Bon Appetit’s usage increased by 42%. Emirates NBD’s credit card applications during witnessed a 7% increase.
Credits
| Tahaab Rais |
FP7/DXB |
Head Of Strategic Planning And Insights |
| Spiro Malak |
FP7/DXB |
General Manager Business Unit |
| Vicky Kriplani |
FP7/DXB |
Account Director |
| Alaa Demachkie |
FP7/DXB |
Associate Creative Director |
| Steve De Lange |
FP7/DXB |
Associate Creative Director |
| Aakriti Goel |
FP7/DXB |
Digital Strategic Planner |
| Dominic Fernandes |
Emirates NBD |
Head Of Business Marketing |
| Aamir Aijaz |
Emirates NBD |
Senior Manager Manager Business Marketing |
| Ashraf Mohammedunny |
FP7/DXB |
Editor/Motion Artist |