| Brand | VIVA BAHRAIN |
| Product/Service | 4G NETWORK |
| Entrant | MEMAC OGILVY & MATHER W.L.L.; BAHRAIN Manama, BAHRAIN |
| Category | Non-standard In-store and Indoor Advertising |
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Entrant Company
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MEMAC OGILVY & MATHER W.L.L.; BAHRAIN Manama, BAHRAIN
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Advertising Agency
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MEMAC OGILVY & MATHER W.L.L.; BAHRAIN Manama, BAHRAIN
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Production Company
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TALKING PICTURES Manama, BAHRAIN
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Execution
To drive more enquiries for VIVA’s 4G LTE Broadband Packages we created an idea the audience strongly related to. Playing on the insight that Bahrainis love the movies, we created the ‘buffering’ stunt. We tied up with CineCo – the island’s largest cinema operator, to create a ‘fake beginning’ to every movie, which played at the start of every film. While playing, a ‘buffering wheel’ appeared, leaving our audience as frustrated as when their devices buffer videos at low speeds. Just as the crowd reacted, our message flashed. The audiences acknowledged the ingenuity of the idea because they connected with it.
Credits
| Johan Ohlson |
Memac Ogilvy Bahrain |
Creative Director |
| Dan Shepherd/Smith |
Memac Ogilvy Bahrain |
Client Service Director |
| Shyam Unni |
Memac Ogilvy Bahrain |
Planner |
| Divyan Kriplani |
Memac Ogilvy Bahrain |
English Copywriter |
| Saadique Waggie |
Memac Ogilvy Bahrain |
Associate Creative Director |
| Gaurav Paul |
Memac Ogilvy Bahrain |
Account Director |
| Alya Janahi |
Memac Ogilvy Bahrain |
Account Manager |
| Degal Pinto |
Memac Ogilvy Bahrain |
Associate Creative Director |