2015 Winners & Shortlists

KEEP THE FLAME ALIVE

BrandJOHNNIE WALKER
Product/ServiceJOHNNIE WALKER "KEEP WALKING LEBANON
EntrantLEO BURNETT BEIRUT, LEBANON
CategoryLive Advertising and Events
Entrant Company LEO BURNETT BEIRUT, LEBANON
Advertising Agency LEO BURNETT BEIRUT, LEBANON
Media Agency STARCOM MEDIAVEST GROUP Beirut, LEBANON
Production Company STOKED Beirut, LEBANON

Execution

The purpose of our ambient execution is for it to be dynamic and most importantly have the copy crafted by the Lebanese. Every day we transformed online user generated messages into pieces of art through our fire calligrapher who traveled Lebanon for 20 nights.

Credits

Name Company Role
Bechara Mouzannar Leo Burnett Beirut Chief Creative Officer
Malek Ghorayeb Leo Burnett Beirut Regional Executive Creative Director
Kamil Kuran Leo Burnett Beirut Regional Managing Director Levant
Nada Abi Saleh Leo Burnett Beirut Managing Director
Samer Shoueiry Leo Burnett Beirut Regional Digital Strategies/Innovation Director Director Levant
Jo Chemali Leo Comm Managing Director Pr Levant
Peter Mouracade Leo Burnett Beirut Head Of Communication
Areej Mahmoud Leo Burnett Beirut Creative Director
Tony Kayouka Leo Burnett Beirut Director Of Innovation/Delivery
Davina Atallah Leo Burnett Beirut Creative Director
Lama Bawadi Leo Burnett Beirut Copywriter
Nadia Deghaily Leo Burnett Beirut Art Director
Hisham Kekhia Leo Burnett Beirut Communication Director
Diego De Aristegui Leo Burnett Communication Manager
Misbah Natour Leo Burnett Beirut Communication Executive
Raphael Jadaa Leo Burnett Beirut Communication Executive
Ghassan Jawhar Leo Comm Pr Executive
Tina Sioufi Leo Burnett Beirut Junior Digital Planner
Rita El Hashem Stoked Executive Producer
Charbel Awad Stoked Executive Producer