2015 Winners & Shortlists

Execution

The evil child crippler, Polio, was quickly making its way back to Lebanon after it had been eradicated over 15 years ago. Alongside a full integrated campaign to reach the greater mass, we need to make sure that we penetrated every single household, specially in the rural areas in the country with our Polio vaccination message. So, we used daily household necessities such as the one and major thing that we use everyday, the basics for survival i.e. bread and water, as our communication channels/mediums by placing "on-pack stickers" on them ensuring that every mother in lebanon would get our message of going and doing the OPV for their children, and protect them from Polio. 30,000 stickers were placed on Bread, and 200,000 stickers were placed on Water bottles. the campaign results were massive: Targeted kids who were vaccinated: 96% (According to the MoPH) and Awareness of the campaign: 80% across all populations (According to WHO in November)