| Brand | MERCEDES |
| Product/Service | MERCEDES PASSENGER CARS |
| Entrant | ATELIER BEIRUT, LEBANON |
| Category | Live Advertising and Events |
|
Entrant Company
|
ATELIER BEIRUT, LEBANON
|
|
Advertising Agency
|
ATELIER BEIRUT, LEBANON
|
|
Media Agency
|
OPTIMEDIA Beirut, LEBANON
|
Execution
Walking into the Mercedes showroom in Dora was changed into a completely different experience. From a regular spacious show room with car displays, a pop up store was created changing the space into an experiential and one of its kind concept store for Mercedes.
Credits
| Youssef Naaman |
Atelier |
Managing Director |
| Caroline Farra |
Atelier |
Creative Director |
| Jo Chemali |
Leo Comm Beirut |
Pr Managing Director Levant |
| Rita Chammas |
Leo Comm |
Pr Communication Supervisor |
| Jean Georges Prince |
Leo Comm |
Strategic Planner |
| Wassim Badr |
Atelier |
Communication Supervisor |
| Ralph Arida |
Atelier |
Senior Copywriter/Conceptualizer |
| Christina Saliba |
Atelier |
Art Director |
| Fabienne Weiszegger |
Atelier |
Art Director |