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2015 Winners & Shortlists

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STEP UP FOR LIFE: SING FOR WORLD DIABETES DAY

BrandONE TOUCH, A BRAND OF JOHNSON & JOHNSON DIABETES SOLUTIONS COMPANIES
Product/ServiceBLOOD GLUCOSE MONITORS AND STRIPS
EntrantINITIATIVE Dubai, UNITED ARAB EMIRATES
CategoryInteractive Outdoor Experiences
Advertising Agency EDGE INNOVATION Dubai, UNITED ARAB EMIRATES
Media Agency INITIATIVE Dubai, UNITED ARAB EMIRATES
Entrant Company INITIATIVE Dubai, UNITED ARAB EMIRATES

Execution

'Step Up and Sing' talent bus that traversed the UAE on 30-day tour leading up to World Diabetes Day. Diabetics and non-diabetics were filmed making personal dedications to people they knew fighting diabetes before singing their inspirational son.
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