| Brand | FIAT CHRYSLER AUTOMOBILES MIDDLE EAST |
| Product/Service | CHRYSLER 300C |
| Entrant | PUBLICIS MIDDLE EAST Dubai, UNITED ARAB EMIRATES |
| Category | Small Scale Special Solutions |
|
Entrant Company
|
PUBLICIS MIDDLE EAST Dubai, UNITED ARAB EMIRATES
|
|
Advertising Agency
|
PUBLICIS MIDDLE EAST Dubai, UNITED ARAB EMIRATES
|
|
Production Company
|
NOVALIA Cambridge, UNITED KINGDOM
|
Execution
The ambient installation within Chrysler showrooms across the region needed to fit with our wider campaign of turning the Chrysler 300C into an instrument and our sponsorship of Arabs Got Talent, whilst underlining the innovative technology associated with the Chrysler 300C. We created the region’s first A2-size Playable Poster that allowed users to play the Chrysler 300C like a musical instrument from the printed installation. The Playable Poster featured a piano keyboard that played notes sampled from the engine of the car, and percussive sounds sampled from around the car. When paired with the user’s smart phone, via Bluetooth, the device became the speaker/amp for the poster.
Credits
| Alex Brunori |
Publicis ME/Dubai |
Regional Executive Creative Director |
| Arvind Krishnan |
Publicis ME/Dubai |
Creative Director |
| Avinash Namadhari |
Publicis ME/Dubai |
Associate Creative Director |
| Arvind Krishnan |
Publicis ME/Dubai |
Art Director |
| Avinash Namadhari |
Publicis ME/Dubai |
Art Director |
| Alex Brunori |
Publicis ME/Dubai |
Copywriter |
| Charles Eddy |
Publicis ME/Dubai |
Client Services Director |
| Bechara Mouzannar |
Leo Burnett MENA/Publicis MENA |
Chief Creative Officer |