| Brand | AUDIO KULTUR |
| Product/Service | MUSIC MAGAZINE |
| Entrant | DRIVE DENTSU Beirut, LEBANON |
| Category | Special Build |
|
Entrant Company
|
DRIVE DENTSU Beirut, LEBANON
|
|
Advertising Agency
|
DRIVE DENTSU Beirut, LEBANON
|
|
Production Company
|
THE FILMHOUSE Beirut, LEBANON
|
Execution
Audio Kultur, the only non-commercial music magazine in the region was created to give underground DJ’s and musicians a voice.
The magazine wasn’t really picking up and needed a bigger audience and advertisers to keep going.
Since it claims to be ‘the voice of the underground’, that’s exactly where we went.
We literally went under the streets of Beirut and created a stunt, using a unique piece of light and sound technology.
Using a motion sensor, music and flashing lights were activated as soon as someone approached the device. The light and sound were then transferred to a magazine stand where baffled people were asked to take a free copy of the magazine.
Credits
| Christian Djermakian |
Drive Dentsu |
Chief Creative Officer |
| Alain Shoucair |
Drive Dentsu |
Regional Executive Creative Director |
| Karim Kazan |
Drive Dentsu |
Executive Creative Director |
| Ali El Sayed |
Drive Dentsu |
Senior Art Director |
| Omar Frangieh |
Drive Dentsu |
Regional Head Of Tv |
| Frederic Ephrem |
The Filmhouse |
Director |
| Rachad Azar |
The Filmhouse |
Executive Producer |
| Romax Maurer |
Uberhaus |
Sound Engineer |
| Etyen |
|
Music Artist |
| Mounzer Houdeib |
I/Control |
Technical Director |