Drone strikes in Pakistan have killed an estimated
3500+ people, a disturbing percentage of which have
been innocent civilians. Including more than 200
children. The Foundation for Fundamental Rights has
been working to raise awareness of this crisis. Drone
operators routinely describe their casualties as 'Bug
Splats' since viewing a human from far above gives the
sense of an insect being crushed.
Our strategy was to speak directly to drone operators. A
large-scale portrait of a child affected by an attack was
laid on the ground facing up in the heavily bombed area
of NorthWestern Pakistan, so a drone camera could
capture and transmit it to an operator's screen, thereby
engaging them in a direct dialogue. The campaign - part
of French artist JR's Inside Out movement - was put
online with the hashtag #NotABugSplat and an
informational website. The poster was also designed to
be captured by mapping satellites.