Translation of posters and street tags
• Driving licenses for sale
• Summer internship for sale
• Set to zero your electricity and water counters
• Baccalaureate certificate for a very interesting price
• Buy one “brevet” certificate and get one “baccalaureate” for free!
• The best gifts for an 18th birthday! A driving license without the test!
Translation of shop signage:
• Lebanon4sale: everything for sale even your rights
The merchandise sold in shops consisted of fake driving licenses, permits, diplomas. These were designed exactly like the real ones, only with a call to action to “Stop the Shop” on their back.
Credits
Name
Company
Role
Bechara Mouzannar
Leo Burnett Beirut
Chief Creative Officer
Malek Ghorayeb
Leo Burnett Beirut
Regional Executive Creative Director
Areej Mahmoud
Leo Burnett Beirut
Creative Director
Nada Abi Saleh
Leo Burnett Beirut
Managing Director
Samer Shoueiry
Leo Burnett Beirut
Regional Digital Strategies/Innovation Director Director Levant