2015 Winners & Shortlists

LEBANON4SALE

Bronze

Case Film

Presentation Board

BrandSAKKER EL DEKKENE (STOP THE SHOP)
Product/ServiceANTI-CORRUPTION ORGANIZATION
EntrantLEO BURNETT BEIRUT, LEBANON
CategoryLive Advertising and Events
Entrant Company LEO BURNETT BEIRUT, LEBANON
Advertising Agency LEO BURNETT BEIRUT, LEBANON

Execution

Translation of posters and street tags • Driving licenses for sale • Summer internship for sale • Set to zero your electricity and water counters • Baccalaureate certificate for a very interesting price • Buy one “brevet” certificate and get one “baccalaureate” for free! • The best gifts for an 18th birthday! A driving license without the test! Translation of shop signage: • Lebanon4sale: everything for sale even your rights The merchandise sold in shops consisted of fake driving licenses, permits, diplomas. These were designed exactly like the real ones, only with a call to action to “Stop the Shop” on their back.

Credits

Name Company Role
Bechara Mouzannar Leo Burnett Beirut Chief Creative Officer
Malek Ghorayeb Leo Burnett Beirut Regional Executive Creative Director
Areej Mahmoud Leo Burnett Beirut Creative Director
Nada Abi Saleh Leo Burnett Beirut Managing Director
Samer Shoueiry Leo Burnett Beirut Regional Digital Strategies/Innovation Director Director Levant
Joseph Abi Saab Leo Burnett Beirut Senior Art Director
Tonie Tannous Leo Burnett Beirut Senior Art Director
Rana Khoury Leo Burnett Beirut Copywriter
Andrew Assi Leo Burnett Beirut Copywriter
Tarek Bacha Leo Burnett Beirut Copywriter
Tony Elieh Leo Burnett Beirut Photographer
Diego De Aristegui Leo Burnett Communication Supervisor
Cecilia Accad Leo Burnett Beirut Communication Director
Youmna El Asmar Leo Burnett Beirut Senior Strategic Planner