Brand | MCDONALD'S |
Product/Service | QUICK SERVICE RESTAURANT |
Entrant | LEO BURNETT DUBAI, UNITED ARAB EMIRATES |
Category | Mobile games |
Entrant Company
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LEO BURNETT DUBAI, UNITED ARAB EMIRATES
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Advertising Agency
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LEO BURNETT DUBAI, UNITED ARAB EMIRATES
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Creative Execution
Nugget Size Content
We created bite size content: 6 second Vine videos that served as games to settle the last McNugget dispute between friends. Although videos on Vine aren’t new, using one as a game that requires a tap to pause was a novel way to communicate McNuggets in a social world.
The campaign recieved over 15,000 video loops and a 14% increase in followers in 24 hours.
Therefore, the videos became a cost efficient way to reach and engage with a millenial audience.
McNuggets as - the bite size food for a byte size world.
McNuggets set out to connect with millennials, where attention is 140 characters & six second videos, speaking is memes, emoticons, and hashtags, and where socializing is connecting with over 500 friends or followers. As a fun, bite size, and exciting food, we wanted to position McNuggets as the ultimate social networking food in today’s social world.
Made to Share, Hard to Share
Our insight revolved around the fact that a box of McNuggets is made for eating and sharing with friends, until the last nugget is left. We know how tough it is to decide who gets the last piece in the box, and our game was a fun way to solve the last McNugget dispute between friends, using the very social networks they use to share.
Credits
Bechara Mouzannar |
Leo Burnett |
Chief Creative Officer |
Andre Nassar |
Leo Burnett |
Regional Executive Creative Director |
Saadi Alkouatli |
Leo Burnett |
Creative Director |
Makarand Patil |
Leo Burnett |
Head Of Art |
Tariq Ayass |
Leo Burnett |
Associate Creative Director |
Shwan Nazar |
Leo Burnett |
Digital Art Director |
Angela Arnout |
Leo Burnett |
Copywriter |
Shwan Nazar |
Leo Burnett |
Illustrator |
Balazs Szabo |
Leo Burnett |
Eegle Interactive |
Jad Mouhawej |
Leo Burnett |
Regional Communication Director |
Rasha Alazem |
Leo Burnett |
Associate Regional Communication Director |
Nicolas Chidiac |
Leo Burnett |
Head Of Strategy |
Maysoun Hanna |
Leo Burnett |
Strategic Planning Director |
Mango Jam |
Mango Jam |
Music |
Nour Al Soudani |
Leo Burnett |
Community Manager |
Links
Mobile URL
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Additional URL 1