Brand | NESCAFÉ |
Product/Service | INSTANT COFFEE |
Entrant | PUBLICIS MIDDLE EAST Dubai, UNITED ARAB EMIRATES |
Category | Use of mobile technology |
Entrant Company
|
PUBLICIS MIDDLE EAST Dubai, UNITED ARAB EMIRATES
|
Advertising Agency
|
PUBLICIS MIDDLE EAST Dubai, UNITED ARAB EMIRATES
|
Media Agency
|
MEC Dubai, UNITED ARAB EMIRATES
|
Production Company
|
PIXEL PLUS MEDIA Dubai, UNITED ARAB EMIRATES
|
Creative Execution
We created a sampling experience where people could have a free cup of coffee just by tweeting their answers from their smartphones.
All they had to do was use their smartphones to tweet #IWAKEUPFOR followed by their answer and then tag the booth’s handle (i.e #IWAKEUPFOR My Family @NescafeRedMug) and the booth would dispense a personalized cup of Nescafe coffee with their answers printed on it.
The campaign launches on February 24, so there are no tangible results yet. Client is heavily supporting it and we’ve received extremely positive reaction from the Nescafé global Business Unit which are considering the campaign to be rolled out as a global NESCAFÉ campaign.
What if answering one question could change people’s lives for the better?
“What do you wake up for?”
In Okinawa, Japan, the population has the world’s longest life expectancy. One of their secrets is ‘Ikigai,’ meaning the reason for which you wake up.
We wanted people to answer this question when it mattered most: in the mornings. So we placed interactive sampling booths near office towers where people are starting their day, and need a coffee.
Simply tweeting their answer straight from their smartphones resulted in a personalized cup of coffee with their answers printed on it, reminding people to focus on what’s important.
Credits
Alex Brunori |
Publicis ME Dubai |
Regional Executive Creative Director |
Ramzy Haddad |
Publicis ME Dubai |
Executive Creative Director |
Lourica Halteh |
Publicis ME Dubai |
Art Director |
Rewa Zeinati |
Publicis ME Dubai |
Copywriter |
Maya Khammar |
Publicis ME Dubai |
Client Services Director |
Teddy Abdelnour |
Publicis ME Dubai |
Associate Account Director |
Lea Kerdy |
Publicis ME Dubai |
Account Excecutive |
Kimi Nath |
Publicis ME Dubai |
Regional Planning Director |
Khaled Shehab |
MEC |
Business Director |
Wassim Barabara |
MEC |
Account Director |
Raja Paul Youssef |
MEC |
Senior Account Manager |
Fatima Shaikh |
MEC |
Director |
Vikrant Shetty |
MEC |
Associate Account Director |
Yasmin Mebar |
MEC |
Senior Account Excecutive |
Pedro Machado |
MEC |
Digital Account Manager |
Suad Taji |
TOP |
Creative Director |
Aliya Hussain |
TOP |
Senior Account Director |
Tala Abdeen |
TOP |
Project Management |
Bechara Mouzannar |
Leo Burnett MENA/Publicis MENA |
Chief Creative Officer |
Links
Mobile URL