Brand | DOVE |
Product/Service | HAIR THERAPY RANGE |
Entrant | WUNDERMAN DUBAI Dubai, UNITED ARAB EMIRATES |
Category | Mobile applications |
Entrant Company
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WUNDERMAN DUBAI Dubai, UNITED ARAB EMIRATES
|
Advertising Agency
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WUNDERMAN DUBAI Dubai, UNITED ARAB EMIRATES
|
Creative Execution
Dove Smile Alarm Clock made women wake-up with a smile every day. To stop the alarm, all they had to do was smile at the phone. The app detects their smile using the front camera. It also offers much more: tips customised to the day's weather, a helpline to consult Dove Hair Experts and of course, product suggestions and updates.
In just the first few months, the app has seen nearly 15,000 downloads in total across both platforms. In addition, almost 500 queries were sent to experts through the app. And on a note of flattery, it sparked-off a new trend of smile alarm mobile apps.
Dove wanted to launch its Hair Therapy range for women, with the promise: Wake-up to good hair every day. As part of its digital integration, it required a long-term mobile platform. The challenge was to make it interesting enough for women in the region to download and use it every day.
When women wake-up to good hair every day, smiles come naturally. Since Dove Hair Therapy makes this possible, we created a unique alarm clock that works with their smiles.
Credits
Piotr Chrobot |
Wunderman MENA |
Executive Creative Director |
Malesh Ponnusamy |
Wunderman MENA |
Creative Group Head |
Hassan Bilgrami |
Wunderman MENA |
Senior Copywriter |
Georges Kallab |
Wunderman MENA |
Account Manager |
Jesus Barajas |
Tattoo |
Digital Designer |
Fahad Naeem |
Wunderman MENA |
Graphic Designer |
Muhamad Assaf |
Wunderman MENA |
Arabic Copywriter |
Shimaa Nabil |
Wunderman MENA |
Arabic Copywriter |
Nidheesh Jose |
Wunderman MENA |
Artworker |
Adil Khan |
Wunderman MENA |
Analyst |
Twisha Thakkar |
Mobiiworld |
Team Lead |
Sarith |
Mobiiworld |
Android Developer |
Ranjit Valsan |
Mobiiworld |
Ios Developer |
Links
Mobile URL
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Additional URL 1