Brand | LAND ROVER |
Product/Service | LAND ROVER |
Entrant | WUNDERMAN DUBAI Dubai, UNITED ARAB EMIRATES |
Category | Mobile websites and web applications |
Entrant Company
|
WUNDERMAN DUBAI Dubai, UNITED ARAB EMIRATES
|
Advertising Agency
|
WUNDERMAN DUBAI Dubai, UNITED ARAB EMIRATES
|
Creative Execution
The MYLAND hub was designed to be device-responsive with easy-to-browse scrolling, punctuated by clean click-throughs to different sections.
The tiled interface follows a clean design style, while the user experience is made seamless: be it for watching video, reading an article or joining in through social logins.
As this is an ongoing, yearlong campaign, the jury is still out on the results.
However, within just a few months, it has attracted significant video and content views along with a growing increase in the user-generated content.
Land Rover was launching its first, long-term regional online campaign to bridge its legendary past in the region with the promising future: ARDHI (MYLAND).
And it needed a hub to hold together the hours of original video and written content as well as the user-generated campaign content from its social channels. In order to make it appealing across devices, a tiled interface was chosen as the foundation.
Credits
Piotr Chrobot |
Wunderman MENA |
Executive Creative Director |
Giles Watson |
Wunderman MENA |
Senior Art Director |
Malesh Ponnusamy |
Wunderman MENA |
Creative Group Head |
Jesus Barajas |
Tattoo |
Digital Designer |
Hassan Bilgrami |
Wunderman MENA |
Senior Copywriter |
Nuzhat Merchant |
Wunderman MENA |
Account Director |
Wessam Kreidieh |
Wunderman MENA |
Account Executive |
Harry Lindemann |
Lindemannrock |
Web Developer |
Muhamad Assaf |
Wunderman MENA |
Arabic Copywriter |
Muhammad Azam |
Wunderman MENA |
Graphic Designer |
Babu Nair |
Wunderman MENA |
Artworker |
Fahad Rayan |
Wunderman MENA |
Artworker |
Tarek Agha |
Wunderman MENA |
Artworker |
Links
Mobile URL