|
Title
Brand
Product / Service
|
Entrant Company |
Location
|
Media Placement
|
Location
|
Award
|
|
A01 Use of Screens & Audio in a Media Campaign
|
FJ CRUISER XTREME EXPERIENCE
TOYOTA / FJ CRUISER XTREME |
GMASCO Dubai |
UNITED ARAB EMIRATES |
|
|
Short List |
NEW YEAR'S OF THE WORLD
SIROCCO / HEINEKEN |
J. WALTER THOMPSON DUBAI |
UNITED ARAB EMIRATES |
|
|
Bronze
|
SONY MOBILE Z3
SONY MOBILE / SMARTPHONE |
MEDIACOM MENA Dubai |
UNITED ARAB EMIRATES |
MEDIACOM MENA
Dubai
MEDIACOM MENA
Dubai
|
UNITED ARAB EMIRATES
|
Gold
|
RADIO SPA
CHANNEL 4 GROUP NETWORK / RADIO STATION NETWORK |
STARCOM MEDIAVEST GROUP Dubai |
UNITED ARAB EMIRATES |
STARCOM MEDIAVEST GROUP
Dubai
STARCOM MEDIAVEST GROUP
Dubai
|
UNITED ARAB EMIRATES
|
Bronze
|
|
A02 Use of Print in a Media Campaign
|
THE PERFORMER
FIAT CHRYSLER AUTOMOBILES MIDDLE EAST / CHRYSLER 300C |
PUBLICIS MIDDLE EAST Dubai |
UNITED ARAB EMIRATES |
MC2 COMMUNICATIONS
Dubai
|
UNITED ARAB EMIRATES
|
Gold
|
HAREEM AL SULTAN SEASON 4 LAUNCH
OSN / PAY TV NETWORK |
STARCOM MEDIAVEST GROUP Dubai |
UNITED ARAB EMIRATES |
STARCOM MEDIAVEST GROUP
Dubai
STARCOM MEDIAVEST GROUP
Dubai
|
UNITED ARAB EMIRATES
|
Bronze
|
|
A03 Use of Outdoor in a Media Campaign
|
THE BIGGEST ART GALLERY IN THE WORLD
ARABIAN CONTRACTING SERVICES (AL ARABIA) / CORPORATE |
J. WALTER THOMPSON RIYADH |
SAUDI ARABIA |
|
|
Grand Prix
|
UNITED SELFIE FLAG
EMIRATES NBD / BANKING |
STARCOM MEDIAVEST GROUP Dubai |
UNITED ARAB EMIRATES |
STARCOM MEDIAVEST GROUP
Dubai
STARCOM MEDIAVEST GROUP
Dubai
|
UNITED ARAB EMIRATES
|
Silver
|
|
A04 Ambient Media: Small Scale
|
PROJECT AKSHAR (ALPHABETS)
SMARTLIFE / GET SMART PROGRAM |
FP7/DXB Dubai |
UNITED ARAB EMIRATES |
|
|
Gold
|
THE PERFORMER
FIAT CHRYSLER AUTOMOBILES MIDDLE EAST / CHRYSLER 300C |
PUBLICIS MIDDLE EAST Dubai |
UNITED ARAB EMIRATES |
OPTIMEDIA
Dubai
|
UNITED ARAB EMIRATES
|
Short List |
|
A05 Ambient Media: Large Scale
|
NOT A BUG SPLAT
REPRIEVE / FOUNDATION FOR FUNDAMENTAL RIGHTS / DRONE STRIKES COLLATERAL DAMAGE AWARENESS |
BBDO PAKISTAN Lahore |
PAKISTAN |
|
|
Gold
|
HELLO HAPPINESS PHONE BOOTH
THE COCA-COLA COMPANY / COCA-COLA |
Y&R DUBAI |
UNITED ARAB EMIRATES |
UM MENA
Dubai
|
UNITED ARAB EMIRATES
|
Silver
|
THE PAPER CAR
ROADS & TRANSPORT AUTHORITY / ROAD SAFETY INITIATIVE |
SAATCHI & SAATCHI Dubai |
UNITED ARAB EMIRATES |
MEC
Dubai
|
UNITED ARAB EMIRATES
|
Short List |
|
A06 Special Events And Stunt/Live Advertising
|
THE CARE COLLECTION
MAX FASHIONS / CHARITY DONATION DRIVE |
LEO BURNETT DUBAI |
UNITED ARAB EMIRATES |
|
|
Short List |
INSPIRED LIGHT
INFINITI / QX70S ELITE SPORT |
TBWA\RAAD Dubai |
UNITED ARAB EMIRATES |
|
|
Short List |
THE BIGGEST ART GALLERY IN THE WORLD
ARABIAN CONTRACTING SERVICES (AL ARABIA) / CORPORATE |
J. WALTER THOMPSON RIYADH |
SAUDI ARABIA |
|
|
Short List |
THE CULTURE DISPENSING MACHINES
EMIRATES NBD / EMIRATI CULTURE |
FP7/DXB Dubai |
UNITED ARAB EMIRATES |
|
|
Bronze
|
XPERIA AQUATECH STORE
SONY MOBILE COMMUNICATIONS / MOBILE |
FP7/DXB Dubai |
UNITED ARAB EMIRATES |
|
|
Bronze
|
DRIVING CHANGE
KAFA (ENOUGH) VIOLENCE & EXPLOITATION / KAFA (ENOUGH) VIOLENCE & EXPLOITATION |
MEMAC OGILVY Dubai |
UNITED ARAB EMIRATES |
|
|
Gold
|
TOUCH- TEXT IF YOU CAN
TOUCH / TOUCH |
J. WALTER THOMPSON BEIRUT |
LEBANON |
MINDSHARE LEBANON
Beirut
|
LEBANON
|
Short List |
KEEP OUR BEACHES CLEAN
TUNISIE TELECOM / TELECOMMUNICATION |
MINDSHARE Tunis |
TUNISIA |
MINDSHARE
Tunis
|
TUNISIA
|
Short List |
|
A07 Use of Digital Media (Including Mobile Devices)
|
RAISE SHAWWA'S VOICE
KAFA / DOMESTIC WORKERS ABUSE |
RÉPUBLIQUE Beirut |
LEBANON |
|
|
Short List |
UNITED HANDS
BEIRUT CELEBRATIONS / INDEPENDENCE 2014 |
RÉPUBLIQUE Beirut |
LEBANON |
|
|
Bronze
|
HSBC GLOBAL VIEW/GLOBAL TRANSFER
HSBC / ONLINE MONEY TRANSFER |
BUZZMAN MIDDLE EAST Dubai |
UNITED ARAB EMIRATES |
MINDSHARE MENA
Dubai
|
UNITED ARAB EMIRATES
|
Bronze
|
|
A08 Use of Social Media Campaign
|
HEY FUTURE ME...
EMIRATES NBD / CHILDREN'S SAVINGS PLANS |
FP7/DXB Dubai |
UNITED ARAB EMIRATES |
|
|
Short List |
VOTE FOR US. WE'LL VOTE FOR YOU
KAFA / WOMEN’S RIGHTS NGO |
LEO BURNETT BEIRUT |
LEBANON |
|
|
Silver
|
WRITE IN ARABIC
SAMSUNG / NOTE 4 |
LEO BURNETT Amman |
JORDAN |
STARCOM MEDIAVEST GROUP
Jordan
|
JORDAN
|
Silver
|
REVIVE CULTURE
MTV / MTV |
IMPACT BBDO Beirut |
LEBANON |
OMD
Beirut
|
LEBANON
|
Bronze
|
KEEP THE FLAME ALIVE
JOHNNIE WALKER / JOHNNIE WALKER "KEEP WALKING LEBANON" |
LEO BURNETT BEIRUT |
LEBANON |
STARCOM MEDIAVEST GROUP
Beirut
|
LEBANON
|
Bronze
|
PRICE OF WATER
COCA-COLA / ARWA |
MEMAC OGILVY Dubai |
UNITED ARAB EMIRATES |
UM MENA
Dubai
|
UNITED ARAB EMIRATES
|
Silver
|
FOR THE BOLD
PEPSICO / DORITOS |
OMD Dubai |
UNITED ARAB EMIRATES |
OMD
Dubai
|
UNITED ARAB EMIRATES
|
Short List |
FANTA MASTERS
THE COCA-COLA COMPANY / FANTA |
UM MENA Dubai |
UNITED ARAB EMIRATES |
UM MENA
Dubai
|
UNITED ARAB EMIRATES
|
Short List |
THE NEW PANTENE
PROCTER & GAMBLE / HAIRCARE |
BUZZMAN MIDDLE EAST Dubai |
UNITED ARAB EMIRATES |
STARCOM MEDIAVEST GROUP
Dubai
|
UNITED ARAB EMIRATES
|
Short List |
|
B01 Fast Moving Consumer Goods
|
THE NEW GENERATION PROJECT
GROUPE BEL / PICON SPREADABLE CHEESE |
LEO BURNETT BEIRUT |
LEBANON |
|
|
Bronze
|
KEEP THE FLAME ALIVE
JOHNNIE WALKER / JOHNNIE WALKER "KEEP WALKING LEBANON" |
LEO BURNETT BEIRUT |
LEBANON |
STARCOM MEDIAVEST GROUP
Beirut
|
LEBANON
|
Silver
|
THE FANTA MASTERS
FANTA / FANTA |
FP7/DXB Dubai |
UNITED ARAB EMIRATES |
UM MENA
Dubai
|
UNITED ARAB EMIRATES
|
Bronze
|
MAGGI® DIARIES: A CULTURAL AND CULINARY JOURNEY AROUND THE MIDDLE EAST
NESTLÉ / MAGGI |
MEC Dubai |
UNITED ARAB EMIRATES |
MEC
Dubai
|
UNITED ARAB EMIRATES
|
Bronze
|
RED CHILLI
MCDONALD’S UAE / MCDONALD'S RED CHILLI BURGER |
UM MENA Dubai |
UNITED ARAB EMIRATES |
UM MENA
Dubai
|
UNITED ARAB EMIRATES
|
Bronze
|
ABAYA FASHION REVOLUTION
HENKEL / PERSIL ABAYA SHAMPOO |
OMD Dubai |
UNITED ARAB EMIRATES |
OMD
Dubai
OMD
Dubai
|
UNITED ARAB EMIRATES
|
Bronze
|
THE VICTORIOUS
PEPSICO / PEPSI |
OMD Dubai |
UNITED ARAB EMIRATES |
OMD
Dubai
OMD
Dubai
|
UNITED ARAB EMIRATES
|
Short List |
|
B02 Consumer Products
|
XPERIA AQUATECH STORE
SONY MOBILE COMMUNICATIONS / MOBILE |
FP7/DXB Dubai |
UNITED ARAB EMIRATES |
|
|
Short List |
S5 BRINGS YOU THE WEATHER
SAMSUNG KSA / SMARTPHONE |
STARCOM MEDIAVEST GROUP Dubai |
UNITED ARAB EMIRATES |
STARCOM MEDIAVEST GROUP
Jeddah
STARCOM MEDIAVEST GROUP
Dubai
|
SAUDI ARABIA
UNITED ARAB EMIRATES
|
Bronze
|
SONY MOBILE Z3
SONY MOBILE / SMARTPHONE |
MEDIACOM MENA Dubai |
UNITED ARAB EMIRATES |
MEDIACOM MENA
Dubai
MEDIACOM MENA
Dubai
|
UNITED ARAB EMIRATES
|
Bronze
|
|
B03 Consumer Services
|
HEY FUTURE ME...
EMIRATES NBD / CHILDREN'S SAVINGS PLANS |
FP7/DXB Dubai |
UNITED ARAB EMIRATES |
|
|
Short List |
REVIVE CULTURE
MTV / MTV |
IMPACT BBDO Beirut |
LEBANON |
OMD
Beirut
|
LEBANON
|
Bronze
|
KEEP OUR BEACHES CLEAN
TUNISIE TELECOM / TELECOMMUNICATION |
MINDSHARE Tunis |
TUNISIA |
MINDSHARE
Tunis
|
TUNISIA
|
Short List |
BKP MESSAGE TO SPACE
BKP MEDIA GROUP / AUDIO PRODUCTION |
LEO BURNETT DUBAI |
UNITED ARAB EMIRATES |
STARCOM MEDIAVEST GROUP
Dubai
|
UNITED ARAB EMIRATES
|
Short List |
HSBC GLOBAL VIEW/GLOBAL TRANSFER
HSBC / ONLINE MONEY TRANSFER |
BUZZMAN MIDDLE EAST Dubai |
UNITED ARAB EMIRATES |
MINDSHARE MENA
Dubai
|
UNITED ARAB EMIRATES
|
Bronze
|
|
B04 Corporate Image & Information
|
PERSPECTIVES
EMIRATES NBD / THE PRIDE PROGRAM |
FP7/DXB Dubai |
UNITED ARAB EMIRATES |
|
|
Bronze
|
THE BIGGEST ART GALLERY IN THE WORLD
ARABIAN CONTRACTING SERVICES (AL ARABIA) / CORPORATE |
J. WALTER THOMPSON RIYADH |
SAUDI ARABIA |
|
|
Silver
|
OSN CSR “LIVE MORE” EXTERNAL CAMPAIGN
OSN / CORPORATE SOCIAL RESPONSIBILITY |
STARCOM MEDIAVEST GROUP Dubai |
UNITED ARAB EMIRATES |
STARCOM MEDIAVEST GROUP
Dubai
STARCOM MEDIAVEST GROUP
Dubai
|
UNITED ARAB EMIRATES
|
Bronze
|
|
B05 Fundraising, Charities, Appeals, Non-Profit Organisations, Public Health & Safety, Public Awareness Messages
|
RAISE SHAWWA'S VOICE
KAFA / DOMESTIC WORKERS ABUSE |
RÉPUBLIQUE Beirut |
LEBANON |
|
|
Short List |
VOTE FOR US. WE'LL VOTE FOR YOU
KAFA / WOMEN’S RIGHTS NGO |
LEO BURNETT BEIRUT |
LEBANON |
|
|
Silver
|
LEBANON4SALE
SAKKER EL DEKKENE (STOP THE SHOP) / ANTI-CORRUPTION ORGANIZATION |
LEO BURNETT BEIRUT |
LEBANON |
|
|
Silver
|
DRIVING CHANGE
KAFA (ENOUGH) VIOLENCE & EXPLOITATION / KAFA (ENOUGH) VIOLENCE & EXPLOITATION |
MEMAC OGILVY Dubai |
UNITED ARAB EMIRATES |
|
|
Silver
|
PROJECT AKSHAR (ALPHABETS)
SMARTLIFE / GET SMART PROGRAM |
FP7/DXB Dubai |
UNITED ARAB EMIRATES |
|
|
Gold
|
NOT A BUG SPLAT
REPRIEVE / FOUNDATION FOR FUNDAMENTAL RIGHTS / DRONE STRIKES COLLATERAL DAMAGE AWARENESS |
BBDO PAKISTAN Lahore |
PAKISTAN |
|
|
Silver
|
XPATPETS.COM
BETA / BETA |
J. WALTER THOMPSON BEIRUT |
LEBANON |
MINDSHARE LEBANON
Beirut
|
LEBANON
|
Bronze
|
|
C01 Integrated Campaign
|
XPERIA AQUATECH STORE
SONY MOBILE COMMUNICATIONS / MOBILE |
FP7/DXB Dubai |
UNITED ARAB EMIRATES |
|
|
Short List |
THE NEW GENERATION PROJECT
GROUPE BEL / PICON SPREADABLE CHEESE |
LEO BURNETT BEIRUT |
LEBANON |
|
|
Short List |
PROJECT AKSHAR (ALPHABETS)
SMARTLIFE / GET SMART PROGRAM |
FP7/DXB Dubai |
UNITED ARAB EMIRATES |
|
|
Gold
|
VOTE FOR US. WE'LL VOTE FOR YOU
KAFA / WOMEN’S RIGHTS NGO |
LEO BURNETT BEIRUT |
LEBANON |
|
|
Silver
|
KEEP THE FLAME ALIVE
JOHNNIE WALKER / JOHNNIE WALKER "KEEP WALKING LEBANON" |
LEO BURNETT BEIRUT |
LEBANON |
STARCOM MEDIAVEST GROUP
Beirut
|
LEBANON
|
Silver
|
REVIVE CULTURE
MTV / MTV |
IMPACT BBDO Beirut |
LEBANON |
OMD
Beirut
|
LEBANON
|
Bronze
|
RAISE YOUR VOICE, RAISE YOUR FLAG
AL HILAL BANK / NATIONAL DAY CAMPAIGN |
FP7/DXB Dubai |
UNITED ARAB EMIRATES |
UM MENA
Abu Dhabi
|
UNITED ARAB EMIRATES
|
Bronze
|