2015 Winners & Shortlists

Title Brand Product / Service Entrant Company Location Media Placement Location Award
A01 Use of Screens & Audio in a Media Campaign
SONY MOBILE Z3
SONY MOBILE / SMARTPHONE
MEDIACOM MENA Dubai UNITED ARAB EMIRATES MEDIACOM MENA
Dubai
MEDIACOM MENA
Dubai
UNITED ARAB EMIRATES
Gold
FJ CRUISER XTREME EXPERIENCE
TOYOTA / FJ CRUISER XTREME
GMASCO Dubai UNITED ARAB EMIRATES
Short List
RADIO SPA
CHANNEL 4 GROUP NETWORK / RADIO STATION NETWORK
STARCOM MEDIAVEST GROUP Dubai UNITED ARAB EMIRATES STARCOM MEDIAVEST GROUP
Dubai
STARCOM MEDIAVEST GROUP
Dubai
UNITED ARAB EMIRATES
Bronze
NEW YEAR'S OF THE WORLD
SIROCCO / HEINEKEN
J. WALTER THOMPSON DUBAI UNITED ARAB EMIRATES
Bronze
A02 Use of Print in a Media Campaign
HAREEM AL SULTAN SEASON 4 LAUNCH
OSN / PAY TV NETWORK
STARCOM MEDIAVEST GROUP Dubai UNITED ARAB EMIRATES STARCOM MEDIAVEST GROUP
Dubai
STARCOM MEDIAVEST GROUP
Dubai
UNITED ARAB EMIRATES
Bronze
THE PERFORMER
FIAT CHRYSLER AUTOMOBILES MIDDLE EAST / CHRYSLER 300C
PUBLICIS MIDDLE EAST Dubai UNITED ARAB EMIRATES MC2 COMMUNICATIONS
Dubai
UNITED ARAB EMIRATES
Gold
A03 Use of Outdoor in a Media Campaign
UNITED SELFIE FLAG
EMIRATES NBD / BANKING
STARCOM MEDIAVEST GROUP Dubai UNITED ARAB EMIRATES STARCOM MEDIAVEST GROUP
Dubai
STARCOM MEDIAVEST GROUP
Dubai
UNITED ARAB EMIRATES
Silver
THE BIGGEST ART GALLERY IN THE WORLD
ARABIAN CONTRACTING SERVICES (AL ARABIA) / CORPORATE
J. WALTER THOMPSON RIYADH SAUDI ARABIA
Grand Prix
A04 Ambient Media: Small Scale
PROJECT AKSHAR (ALPHABETS)
SMARTLIFE / GET SMART PROGRAM
FP7/DXB Dubai UNITED ARAB EMIRATES
Gold
THE PERFORMER
FIAT CHRYSLER AUTOMOBILES MIDDLE EAST / CHRYSLER 300C
PUBLICIS MIDDLE EAST Dubai UNITED ARAB EMIRATES OPTIMEDIA
Dubai
UNITED ARAB EMIRATES
Short List
A05 Ambient Media: Large Scale
HELLO HAPPINESS PHONE BOOTH
THE COCA-COLA COMPANY / COCA-COLA
Y&R DUBAI UNITED ARAB EMIRATES UM MENA
Dubai
UNITED ARAB EMIRATES
Silver
NOT A BUG SPLAT
REPRIEVE / FOUNDATION FOR FUNDAMENTAL RIGHTS / DRONE STRIKES COLLATERAL DAMAGE AWARENESS
BBDO PAKISTAN Lahore PAKISTAN
Gold
THE PAPER CAR
ROADS & TRANSPORT AUTHORITY / ROAD SAFETY INITIATIVE
SAATCHI & SAATCHI Dubai UNITED ARAB EMIRATES MEC
Dubai
UNITED ARAB EMIRATES
Short List
A06 Special Events And Stunt/Live Advertising
KEEP OUR BEACHES CLEAN
TUNISIE TELECOM / TELECOMMUNICATION
MINDSHARE Tunis TUNISIA MINDSHARE
Tunis
TUNISIA
Short List
THE CULTURE DISPENSING MACHINES
EMIRATES NBD / EMIRATI CULTURE
FP7/DXB Dubai UNITED ARAB EMIRATES
Bronze
XPERIA AQUATECH STORE
SONY MOBILE COMMUNICATIONS / MOBILE
FP7/DXB Dubai UNITED ARAB EMIRATES
Bronze
INSPIRED LIGHT
INFINITI / QX70S ELITE SPORT
TBWA\RAAD Dubai UNITED ARAB EMIRATES
Short List
TOUCH- TEXT IF YOU CAN
TOUCH / TOUCH
J. WALTER THOMPSON BEIRUT LEBANON MINDSHARE LEBANON
Beirut
LEBANON
Short List
THE CARE COLLECTION
MAX FASHIONS / CHARITY DONATION DRIVE
LEO BURNETT DUBAI UNITED ARAB EMIRATES
Short List
THE BIGGEST ART GALLERY IN THE WORLD
ARABIAN CONTRACTING SERVICES (AL ARABIA) / CORPORATE
J. WALTER THOMPSON RIYADH SAUDI ARABIA
Short List
DRIVING CHANGE
KAFA (ENOUGH) VIOLENCE & EXPLOITATION / KAFA (ENOUGH) VIOLENCE & EXPLOITATION
MEMAC OGILVY Dubai UNITED ARAB EMIRATES
Gold
A07 Use of Digital Media (Including Mobile Devices)
UNITED HANDS
BEIRUT CELEBRATIONS / INDEPENDENCE 2014
RÉPUBLIQUE Beirut LEBANON
Bronze
RAISE SHAWWA'S VOICE
KAFA / DOMESTIC WORKERS ABUSE
RÉPUBLIQUE Beirut LEBANON
Short List
HSBC GLOBAL VIEW/GLOBAL TRANSFER
HSBC / ONLINE MONEY TRANSFER
BUZZMAN MIDDLE EAST Dubai UNITED ARAB EMIRATES MINDSHARE MENA
Dubai
UNITED ARAB EMIRATES
Bronze
A08 Use of Social Media Campaign
HEY FUTURE ME...
EMIRATES NBD / CHILDREN'S SAVINGS PLANS
FP7/DXB Dubai UNITED ARAB EMIRATES
Short List
FOR THE BOLD
PEPSICO / DORITOS
OMD Dubai UNITED ARAB EMIRATES OMD
Dubai
UNITED ARAB EMIRATES
Short List
REVIVE CULTURE
MTV / MTV
IMPACT BBDO Beirut LEBANON OMD
Beirut
LEBANON
Bronze
WRITE IN ARABIC
SAMSUNG / NOTE 4
LEO BURNETT Amman JORDAN STARCOM MEDIAVEST GROUP
Jordan
JORDAN
Silver
KEEP THE FLAME ALIVE
JOHNNIE WALKER / JOHNNIE WALKER "KEEP WALKING LEBANON"
LEO BURNETT BEIRUT LEBANON STARCOM MEDIAVEST GROUP
Beirut
LEBANON
Bronze
VOTE FOR US. WE'LL VOTE FOR YOU
KAFA / WOMEN’S RIGHTS NGO
LEO BURNETT BEIRUT LEBANON
Silver
FANTA MASTERS
THE COCA-COLA COMPANY / FANTA
UM MENA Dubai UNITED ARAB EMIRATES UM MENA
Dubai
UNITED ARAB EMIRATES
Short List
THE NEW PANTENE
PROCTER & GAMBLE / HAIRCARE
BUZZMAN MIDDLE EAST Dubai UNITED ARAB EMIRATES STARCOM MEDIAVEST GROUP
Dubai
UNITED ARAB EMIRATES
Short List
PRICE OF WATER
COCA-COLA / ARWA
MEMAC OGILVY Dubai UNITED ARAB EMIRATES UM MENA
Dubai
UNITED ARAB EMIRATES
Silver
B01 Fast Moving Consumer Goods
RED CHILLI
MCDONALD’S UAE / MCDONALD'S RED CHILLI BURGER
UM MENA Dubai UNITED ARAB EMIRATES UM MENA
Dubai
UNITED ARAB EMIRATES
Bronze
MAGGI® DIARIES: A CULTURAL AND CULINARY JOURNEY AROUND THE MIDDLE EAST
NESTLÉ / MAGGI
MEC Dubai UNITED ARAB EMIRATES MEC
Dubai
UNITED ARAB EMIRATES
Bronze
ABAYA FASHION REVOLUTION
HENKEL / PERSIL ABAYA SHAMPOO
OMD Dubai UNITED ARAB EMIRATES OMD
Dubai
OMD
Dubai
UNITED ARAB EMIRATES
Bronze
THE VICTORIOUS
PEPSICO / PEPSI
OMD Dubai UNITED ARAB EMIRATES OMD
Dubai
OMD
Dubai
UNITED ARAB EMIRATES
Short List
THE FANTA MASTERS
FANTA / FANTA
FP7/DXB Dubai UNITED ARAB EMIRATES UM MENA
Dubai
UNITED ARAB EMIRATES
Bronze
THE NEW GENERATION PROJECT
GROUPE BEL / PICON SPREADABLE CHEESE
LEO BURNETT BEIRUT LEBANON
Bronze
KEEP THE FLAME ALIVE
JOHNNIE WALKER / JOHNNIE WALKER "KEEP WALKING LEBANON"
LEO BURNETT BEIRUT LEBANON STARCOM MEDIAVEST GROUP
Beirut
LEBANON
Silver
B02 Consumer Products
S5 BRINGS YOU THE WEATHER
SAMSUNG KSA / SMARTPHONE
STARCOM MEDIAVEST GROUP Dubai UNITED ARAB EMIRATES STARCOM MEDIAVEST GROUP
Jeddah
STARCOM MEDIAVEST GROUP
Dubai
SAUDI ARABIA
UNITED ARAB EMIRATES
Bronze
SONY MOBILE Z3
SONY MOBILE / SMARTPHONE
MEDIACOM MENA Dubai UNITED ARAB EMIRATES MEDIACOM MENA
Dubai
MEDIACOM MENA
Dubai
UNITED ARAB EMIRATES
Bronze
XPERIA AQUATECH STORE
SONY MOBILE COMMUNICATIONS / MOBILE
FP7/DXB Dubai UNITED ARAB EMIRATES
Short List
B03 Consumer Services
KEEP OUR BEACHES CLEAN
TUNISIE TELECOM / TELECOMMUNICATION
MINDSHARE Tunis TUNISIA MINDSHARE
Tunis
TUNISIA
Short List
HEY FUTURE ME...
EMIRATES NBD / CHILDREN'S SAVINGS PLANS
FP7/DXB Dubai UNITED ARAB EMIRATES
Short List
HSBC GLOBAL VIEW/GLOBAL TRANSFER
HSBC / ONLINE MONEY TRANSFER
BUZZMAN MIDDLE EAST Dubai UNITED ARAB EMIRATES MINDSHARE MENA
Dubai
UNITED ARAB EMIRATES
Bronze
REVIVE CULTURE
MTV / MTV
IMPACT BBDO Beirut LEBANON OMD
Beirut
LEBANON
Bronze
BKP MESSAGE TO SPACE
BKP MEDIA GROUP / AUDIO PRODUCTION
LEO BURNETT DUBAI UNITED ARAB EMIRATES STARCOM MEDIAVEST GROUP
Dubai
UNITED ARAB EMIRATES
Short List
B04 Corporate Image & Information
OSN CSR “LIVE MORE” EXTERNAL CAMPAIGN
OSN / CORPORATE SOCIAL RESPONSIBILITY
STARCOM MEDIAVEST GROUP Dubai UNITED ARAB EMIRATES STARCOM MEDIAVEST GROUP
Dubai
STARCOM MEDIAVEST GROUP
Dubai
UNITED ARAB EMIRATES
Bronze
PERSPECTIVES
EMIRATES NBD / THE PRIDE PROGRAM
FP7/DXB Dubai UNITED ARAB EMIRATES
Bronze
THE BIGGEST ART GALLERY IN THE WORLD
ARABIAN CONTRACTING SERVICES (AL ARABIA) / CORPORATE
J. WALTER THOMPSON RIYADH SAUDI ARABIA
Silver
B05 Fundraising, Charities, Appeals, Non-Profit Organisations, Public Health & Safety, Public Awareness Messages
RAISE SHAWWA'S VOICE
KAFA / DOMESTIC WORKERS ABUSE
RÉPUBLIQUE Beirut LEBANON
Short List
NOT A BUG SPLAT
REPRIEVE / FOUNDATION FOR FUNDAMENTAL RIGHTS / DRONE STRIKES COLLATERAL DAMAGE AWARENESS
BBDO PAKISTAN Lahore PAKISTAN
Silver
PROJECT AKSHAR (ALPHABETS)
SMARTLIFE / GET SMART PROGRAM
FP7/DXB Dubai UNITED ARAB EMIRATES
Gold
XPATPETS.COM
BETA / BETA
J. WALTER THOMPSON BEIRUT LEBANON MINDSHARE LEBANON
Beirut
LEBANON
Bronze
VOTE FOR US. WE'LL VOTE FOR YOU
KAFA / WOMEN’S RIGHTS NGO
LEO BURNETT BEIRUT LEBANON
Silver
LEBANON4SALE
SAKKER EL DEKKENE (STOP THE SHOP) / ANTI-CORRUPTION ORGANIZATION
LEO BURNETT BEIRUT LEBANON
Silver
DRIVING CHANGE
KAFA (ENOUGH) VIOLENCE & EXPLOITATION / KAFA (ENOUGH) VIOLENCE & EXPLOITATION
MEMAC OGILVY Dubai UNITED ARAB EMIRATES
Silver
C01 Integrated Campaign
PROJECT AKSHAR (ALPHABETS)
SMARTLIFE / GET SMART PROGRAM
FP7/DXB Dubai UNITED ARAB EMIRATES
Gold
XPERIA AQUATECH STORE
SONY MOBILE COMMUNICATIONS / MOBILE
FP7/DXB Dubai UNITED ARAB EMIRATES
Short List
REVIVE CULTURE
MTV / MTV
IMPACT BBDO Beirut LEBANON OMD
Beirut
LEBANON
Bronze
THE NEW GENERATION PROJECT
GROUPE BEL / PICON SPREADABLE CHEESE
LEO BURNETT BEIRUT LEBANON
Short List
KEEP THE FLAME ALIVE
JOHNNIE WALKER / JOHNNIE WALKER "KEEP WALKING LEBANON"
LEO BURNETT BEIRUT LEBANON STARCOM MEDIAVEST GROUP
Beirut
LEBANON
Silver
VOTE FOR US. WE'LL VOTE FOR YOU
KAFA / WOMEN’S RIGHTS NGO
LEO BURNETT BEIRUT LEBANON
Silver
RAISE YOUR VOICE, RAISE YOUR FLAG
AL HILAL BANK / NATIONAL DAY CAMPAIGN
FP7/DXB Dubai UNITED ARAB EMIRATES UM MENA
Abu Dhabi
UNITED ARAB EMIRATES
Bronze