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A07 Use of Digital Media (Including Mobile Devices)
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ENDING THE BATTLE
MCDONALD'S / QUICK SERVICE RESTAURANT |
LEO BURNETT DUBAI |
UNITED ARAB EMIRATES |
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THE FOOD CART
SAMSUNG / FOOD SHOWCASE REFRIGERATOR |
CHEIL MENA Dubai |
UNITED ARAB EMIRATES |
|
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A TUNE FOR EVERY ROOM
SAMSUNG / WIRELESS AUDIO MULTIROOM |
CHEIL MENA Dubai |
UNITED ARAB EMIRATES |
|
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#DRONECHASE
AL-FUTTAIM MOTORS LEXUS / VEHICLE LAUNCH |
GMASCO Dubai |
UNITED ARAB EMIRATES |
|
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UNITED HANDS
BEIRUT CELEBRATIONS / INDEPENDENCE 2014 |
RÉPUBLIQUE Beirut |
LEBANON |
|
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Bronze
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RAISE SHAWWA'S VOICE
KAFA / DOMESTIC WORKERS ABUSE |
RÉPUBLIQUE Beirut |
LEBANON |
|
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Short List
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YOU CAN'T SKIP THIS AD
OTLOB.COM / OTLOB MOBILE APP |
KAIRO Cairo |
EGYPT |
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KFC GIVES YOU MORE RONALDO
KFC ARABIA / KFC |
INITIATIVE Dubai |
UNITED ARAB EMIRATES |
INITIATIVE
Dubai
|
UNITED ARAB EMIRATES
|
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FAVA BEANS - THE NEW SUPER FOOD
CALIFORNIA GARDEN / CANNED FOOD |
INITIATIVE Dubai |
UNITED ARAB EMIRATES |
INITIATIVE
Dubai
INITIATIVE
Dubai
|
UNITED ARAB EMIRATES
|
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SHAABIYAT - LIVE CARTOON
DUBAI MEDIA INCORPORATED / TV PROGRAM |
INITIATIVE Dubai |
UNITED ARAB EMIRATES |
INITIATIVE
Dubai
INITIATIVE
Dubai
|
UNITED ARAB EMIRATES
|
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EVOLUTION OF HOOKING UP
UNILEVER / AXE |
DIGITAL REPUBLIC Cairo |
EGYPT |
MAGNA
Cairo
|
EGYPT
|
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HSBC GLOBAL VIEW/GLOBAL TRANSFER
HSBC / ONLINE MONEY TRANSFER |
BUZZMAN MIDDLE EAST Dubai |
UNITED ARAB EMIRATES |
MINDSHARE MENA
Dubai
|
UNITED ARAB EMIRATES
|
Bronze
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HOSTING INFINITI; FROM SAUDIS TO SAUDIS
INFINITI / AUTOMOTIVE |
MINDSHARE MENA Dubai |
UNITED ARAB EMIRATES |
MINDSHARE MENA
Dubai
MINDSHARE MENA
Dubai
|
UNITED ARAB EMIRATES
|
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CHARACTER WITHIN
PEUGEOT / PEUGEOT 508 |
HAVAS DIGITAL MIDDLE EAST Dubai |
UNITED ARAB EMIRATES |
OMD
Dubai
|
UNITED ARAB EMIRATES
|
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THE PERFORMER
FIAT CHRYSLER AUTOMOBILES MIDDLE EAST / CHRYSLER 300C |
PUBLICIS MIDDLE EAST Dubai |
UNITED ARAB EMIRATES |
OPTIMEDIA
Dubai
|
UNITED ARAB EMIRATES
|
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SARAYA ABDEEN PARTNERSHIP
UNILEVER / MULTIPLE UNILEVER BRANDS |
PHD Dubai |
UNITED ARAB EMIRATES |
PHD
Dubai
|
UNITED ARAB EMIRATES
|
|
SAMSUNG GALAXY S5 SUPER SELFIE
SAMSUNG / GALAXY S5 |
CHEIL MENA Dubai |
UNITED ARAB EMIRATES |
STARCOM MEDIAVEST GROUP
Dubai
|
UNITED ARAB EMIRATES
|
|
#ALLIN ARENA
ADIDAS / FIFA WORLD CUP |
STARCOM MEDIAVEST GROUP Dubai |
UNITED ARAB EMIRATES |
STARCOM MEDIAVEST GROUP
Dubai
STARCOM MEDIAVEST GROUP
Dubai
|
UNITED ARAB EMIRATES
|
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DREAM WHIP RAMADAN
MONDELEZ INTERNATIONAL / DREAM WHIP |
STARCOM MEDIAVEST GROUP Dubai |
UNITED ARAB EMIRATES |
STARCOM MEDIAVEST GROUP
Dubai
STARCOM MEDIAVEST GROUP
Dubai
|
UNITED ARAB EMIRATES
|
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A08 Use of Social Media Campaign
|
FLYNAS NATIONAL DAY FLASHMOB
NAS HOLDING / NAS AIRLINES |
EPIC - FLIP IT Jeddah |
SAUDI ARABIA |
|
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REVOLUTIONIZING THE FOOTBALL VIEWING EXPERIENCE WITH ALLO BEIN
BEIN SPORTS / BROADCASTER |
RESOLUTION MENA Dubai |
UNITED ARAB EMIRATES |
|
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HEAR IT, GUESS IT, WIN IT
JAZEERA AIRWAYS / AIRLINE |
ZENITH MENA Dubai |
UNITED ARAB EMIRATES |
|
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THE BALOT CHALLENGE
PEPSICO / BARIO |
OMD Dubai |
UNITED ARAB EMIRATES |
|
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HEY FUTURE ME...
EMIRATES NBD / CHILDREN'S SAVINGS PLANS |
FP7/DXB Dubai |
UNITED ARAB EMIRATES |
|
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Short List
|
COKE STUDIO INSTAFUSION
COCA-COLA MIDDLE EAST / COKE STUDIO |
CHEIL MENA Dubai |
UNITED ARAB EMIRATES |
|
|
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STOP PHUBBING AROUND
COCA-COLA / COCA-COLA |
MEMAC OGILVY Dubai |
UNITED ARAB EMIRATES |
|
|
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CAPTURE YOUR CAPTUR
RENAULT / CAPTUR |
CHEIL MENA Dubai |
UNITED ARAB EMIRATES |
|
|
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VOTE FOR US. WE'LL VOTE FOR YOU
KAFA / WOMEN’S RIGHTS NGO |
LEO BURNETT BEIRUT |
LEBANON |
|
|
Silver
|
THE MOST WATCHED RADIO AD IN THE WORLD
MUSE / MODELING AGENCY |
J. WALTER THOMPSON DUBAI |
UNITED ARAB EMIRATES |
|
|
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BOOKS VS. MOVIES
QATAR FOUNDATION / THE BENEFITS OF READING |
MEMAC OGILVY Dubai |
UNITED ARAB EMIRATES |
|
|
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VOLKSWAGEN INSTAPARKING
VOLKSWAGEN MIDDLE EAST / VOLKSWAGEN PARK ASSIST |
MEMAC OGILVY Dubai |
UNITED ARAB EMIRATES |
|
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BRAINS & MUSCLES
RABEA TEA / TEA |
INITIATIVE MEDIA JEDDAH |
SAUDI ARABIA |
INITIATIVE MEDIA JEDDAH
|
SAUDI ARABIA
|
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MARZOUQ - RISE OF A TWITTER STAR
MOBILY / TELECOMMUNICATIONS |
INITIATIVE MEDIA RIYADH |
SAUDI ARABIA |
INITIATIVE MEDIA RIYADH
|
SAUDI ARABIA
|
|
FAVA BEANS - THE NEW SUPER FOOD
CALIFORNIA GARDEN / CANNED FOOD |
INITIATIVE Dubai |
UNITED ARAB EMIRATES |
INITIATIVE
Dubai
INITIATIVE
Dubai
|
UNITED ARAB EMIRATES
|
|
SHAABIYAT - LIVE CARTOON
DUBAI MEDIA INCORPORATED / TV PROGRAM |
INITIATIVE Dubai |
UNITED ARAB EMIRATES |
INITIATIVE
Dubai
INITIATIVE
Dubai
|
UNITED ARAB EMIRATES
|
|
MY RAMADAN
DUBAI MEDIA INCORPORATED / TV STATIONS |
INITIATIVE Dubai |
UNITED ARAB EMIRATES |
INITIATIVE
Dubai
INITIATIVE
Dubai
|
UNITED ARAB EMIRATES
|
|
WIDE AWAKE
DUBAI MEDIA INCORPORATED / TV STATIONS |
INITIATIVE Dubai |
UNITED ARAB EMIRATES |
INITIATIVE
Dubai
INITIATIVE
Dubai
|
UNITED ARAB EMIRATES
|
|
KFC4LUNCH
KFC / LUNCH BREAK |
INITIATIVE Dubai |
UNITED ARAB EMIRATES |
INITIATIVE
Dubai
INITIATIVE
Dubai
|
UNITED ARAB EMIRATES
|
|
AXE UPGRADED
UNILEVER / PRODUCT |
MAGNA Cairo |
EGYPT |
MAGNA
Cairo
|
EGYPT
|
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PERSONALITEA
UNILEVER / PRODUCT |
MAGNA Cairo |
EGYPT |
MAGNA
Cairo
|
EGYPT
|
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EVOLUTION OF HOOKING UP
UNILEVER / AXE |
DIGITAL REPUBLIC Cairo |
EGYPT |
MAGNA
Cairo
|
EGYPT
|
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BARAKAT AND SUPER TETA
VODAFONE EGYPT / TELECOMMUNICATIONS - ONLINE SERVICES |
MEDIA DIRECTION OMD Cairo |
EGYPT |
MEDIA DIRECTION OMD
Cairo
|
EGYPT
|
|
CLOTHES ARE MEMORIES
HENKEL EGYPT / PERSIL |
MEDIA DIRECTION OMD Cairo |
EGYPT |
MEDIA DIRECTION OMD
Cairo
MEDIA DIRECTION OMD
Cairo
|
EGYPT
|
|
KITCHEN HEROES
HENKEL EGYPT / PRIL |
MEDIA DIRECTION OMD Cairo |
EGYPT |
MEDIA DIRECTION OMD
Cairo
MEDIA DIRECTION OMD
Cairo
|
EGYPT
|
|
WEB MILLIONAIRES CLUB
MARICO EGYPT / HAIRCODE |
MEDIA DIRECTION OMD Cairo |
EGYPT |
MEDIA DIRECTION OMD
Cairo
MEDIA DIRECTION OMD
Cairo
|
EGYPT
|
|
MIRINDA MOMENTS
PEPSICO / MIRINDA |
MEDIA DIRECTION OMD Cairo |
EGYPT |
MEDIA DIRECTION OMD
Cairo
MEDIA DIRECTION OMD
Cairo
|
EGYPT
|
|
PANADOL TRUE HERO
PANADOL / PAIN RELIEF |
MEDIACOM MENA Dubai |
UNITED ARAB EMIRATES |
MEDIACOM MENA
Dubai
|
UNITED ARAB EMIRATES
|
|