Brand | EMIRATES NBD |
Product/Service | BANKING |
Entrant | STARCOM MEDIAVEST GROUP Dubai, UNITED ARAB EMIRATES |
Category | Ambient Media: Small Scale |
Media Agency 2
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STARCOM MEDIAVEST GROUP Dubai, UNITED ARAB EMIRATES
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Entrant Company
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STARCOM MEDIAVEST GROUP Dubai, UNITED ARAB EMIRATES
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Media Agency
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STARCOM MEDIAVEST GROUP Dubai, UNITED ARAB EMIRATES
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Results and Effectiveness
For an investment of any $5K and campaign which lasted only 2 days, the results exceeded our objectives. We are able to surprise almost 200 families who shared their experience on Instagram. (Source : Restaurant data)
The campaign delivered 2.5 mn impressions with 79 positive comments 1685 likes.(Source : Agency Social tracker)
Creative Execution
During Eid Al Adha, we collaborated with locally owned cafes and restaurants frequented by Emirati families. For 2 days, when Emiratis asked for the bill, they got a surprise message from Emirates NBD – saying ‘Khalooha Alaina Al Mara’ which said ‘This time its on us’. They all were pleasantly surprised with this random act of kindness and shared their experiences on Instagram. Khalooha Alaina successfully connected with Emiratis in more ways than one.
Insights, Strategy and the Idea
Emiratis are known for their warm and generous hospitality. This tradition goes back to the deserts of Arabia, where Bedouins offered food, water and shelter to any stranger. This unselfish act is still practiced today when Emiratis insist on paying the bill for their guests. It’s called Khalooha Alaina in Arabic – a typical Emirati phrase that means ‘Its On Us’.
On the festive occasion of Eid, Emirates NBD needed to create a personal connection with Emiratis . So we decided to surprise them – their way!
Credits
Pauline Rady |
Starcom Mediavest Group |
Associate Media Director |
Milad Samia |
Starcom Mediavest Group |
Senoir Media Manager |
Oliver Mathews |
Starcom Mediavest Group |
Media Manager |
Mohit Lodha |
Starcom Mediavest Group |
Human Experience Director |
Jessica Avedikian |
Starcom Mediavest Group |
Senior Social Media Executive |
Reem Makarem |
Starcom Mediavest Group |
Social Media Executive |
Rachna Seetharaman |
Starcom Mediavest Group |
Media Executive |
Javier Bravo |
Starcom Mediavest Group |
Digital Media Director |
Wesam Ayyash |
Starcom Mediavest Group |
Digital Media Manager |