2015 Winners & Shortlists

Results and Effectiveness

The film became a viral sensation over night with 22.3 millions views on Youtube. It is now the most watched Coca-Cola film in the company’s history.

Creative Execution

Rather than rejecting Social Media entirely, we embraced its core (the desire to be social) and encouraged our audience to transfer it to the real world. A Youtube film uses the language of Social Media and applies it to real life.

Insights, Strategy and the Idea

Every month, the world spends 4 million years online. And with 1.5 billion smart phone users worldwide, it’s clear the internet is now accessed anywhere, not just at home. 18-34 year olds check their phone every 9 minutes and feel naked when leaving the house without it. This addiction is leading to a society that is less and less capable of living in the moment. Coca-Cola wanted to remind us to live in the moment and be more social in the real world. So we launched a film on Social Media because that’s where our target audience was found.