2015 Winners & Shortlists

Results and Effectiveness

We achieved great results behind it. 90% responsiveness in Lebanon, 98% in UAE and 94% in Jordan. An Average of 94% of the tickets handed out per market actually led people to the URL where they viewed Nissan's around view monitor demo video. 34% went for a test drive with their parking note in hand. This idea helped educating people to drive properly and the brand to create huge awareness about the new feature .

Creative Execution

We had a full team handling 3 different markets ( UAE, LEBANON and JORDAN ). To massively increase awareness about Nissan's latest feature and reduce as much as possible the amount of drivers parking badly. As such, the idea was to target indoor and outdoor parking areas as well as targeting cities ( busy areas) and rural ares , making sure the message is delivered to each individual from any background.

Insights, Strategy and the Idea

Drivers in the middle east are infamous for their bad driving. Huge SUVs & Sedans routinely hog two or three parking spaces , block routes and inconsiderately park anywhere. Nissan took this opportunity to create an awareness campaign that educate bad drivers and showcases its latest technology/feature ( Around View Monitor with four cameras and a bird's eye view ) helping bad parkers park properly and easily . Target Audience : Male and female drivers 18+