2015 Winners & Shortlists

Results and Effectiveness

By changing a simple desk tool into a daily reminder on the desk of every employee,that simply cannot be ignored,the hope is that,this calendar will protect the staff from the MERS virus,and reduce the number of sick days, eventually increasing productivity in the bank. While it is still too early to quantify its effect on the health of the staff(it has just been released this January)the calendar has been well received by the staff and particularly the management of the bank“The Calendar is having a real effect,We also believe it will reduce the number of working days lost to sickness.”

Creative Execution

The SABB Sanitise & Socialise 2015 Calendar was distributed to every SABB employee; it provided daily tear-off packets each containing a sachet of sanitiser – and each with an informative or motivational message on the back. The complete strip of sachets, covering the whole year, was housed in a functional and attractive desktop box.

Insights, Strategy and the Idea

Last year’s outbreak of the MERScoronavirus caused widespread concern across Saudi.Not least in the workplace.SABB took their employees’ health very seriously and to prevent the spread of the virus they wanted to encourage their staff to make sanitizing a daily habit Our audience were the 2000 members of staff at SABB-while there were sanitizing gel dispensers in public areas,previous placement of gel dispensers in public areas and internal communication had not had the desired effect.Given that all it took was one handshake for the disease to spread,we needed something to remind them on a daily basis and ensure that sanitizing gel was always ‘at hand’. SABB prints calendars and distributes them to employees every year so we took the calendar that would be used every day by everyone and added a tearoff sanitize sachet to each day-reminding employees on a daily basis,the importance of sanitizing after every interaction at work.