2015 Winners & Shortlists

Title Brand Product / Service Entrant Company Country Award
A01 Mailings
FOOSBALL BOX
OOREDOO QATAR / MOZAIC TV
LEO BURNETT DOHA Doha QATAR
Short List
THE CRAFTY CALENDAR
NATIONAL GEOGRAPHIC / TV CHANNEL
LEO BURNETT DUBAI UNITED ARAB EMIRATES
Bronze
LITTLE BOOKS OF BIG CONSEQUENCES
GLOBAL EXPORT CO. / AMERICAN GARDEN HABANERO SAUCE
Y&R DUBAI UNITED ARAB EMIRATES
Gold
A02 Ambient Media: Small Scale
PROJECT AKSHAR (ALPHABETS)
SMARTLIFE / GET SMART PROGRAM
FP7/DXB Dubai UNITED ARAB EMIRATES
Short List
CHROMATIC
INFINITI / INFINITI RANGE
TBWA\RAAD Dubai UNITED ARAB EMIRATES
Short List
THE CARE COLLECTION
MAX FASHIONS / CHARITY DONATION DRIVE
LEO BURNETT DUBAI UNITED ARAB EMIRATES
Short List
A03 Ambient Media: Large Scale
HELLO HAPPINESS PHONE BOOTH
THE COCA-COLA COMPANY / COCA-COLA
Y&R DUBAI UNITED ARAB EMIRATES
Silver
NOT A BUG SPLAT
REPRIEVE / FOUNDATION FOR FUNDAMENTAL RIGHTS / DRONE STRIKES COLLATERAL DAMAGE AWARENESS
BBDO PAKISTAN Lahore PAKISTAN
Bronze
XPERIA AQUATECH STORE
SONY MOBILE COMMUNICATIONS / MOBILE
FP7/DXB Dubai UNITED ARAB EMIRATES
Short List
LEBANON4SALE
SAKKER EL DEKKENE (STOP THE SHOP) / ANTI-CORRUPTION ORGANIZATION
LEO BURNETT BEIRUT LEBANON
Silver
A04 Use of Digital Media in a Direct Marketing Campaign
RAISE SHAWWA'S VOICE
KAFA / DOMESTIC WORKERS ABUSE
RÉPUBLIQUE Beirut LEBANON
Short List
A05 Use of Social in a Direct Marketing Campaign
KEEP THE FLAME ALIVE
JOHNNIE WALKER / JOHNNIE WALKER "KEEP WALKING LEBANON"
LEO BURNETT BEIRUT LEBANON
Gold
VOTE FOR US. WE'LL VOTE FOR YOU
KAFA / WOMEN’S RIGHTS NGO
LEO BURNETT BEIRUT LEBANON
Short List
B01 Acquisition & Retention
HEY FUTURE ME...
EMIRATES NBD / CHILDREN'S SAVINGS PLANS
FP7/DXB Dubai UNITED ARAB EMIRATES
Grand Prix
FOOSBALL BOX
OOREDOO QATAR / MOZAIC TV
LEO BURNETT DOHA Doha QATAR
Short List
B02 Best Low Budget Campaign
NOT A BUG SPLAT
REPRIEVE / FOUNDATION FOR FUNDAMENTAL RIGHTS / DRONE STRIKES COLLATERAL DAMAGE AWARENESS
BBDO PAKISTAN Lahore PAKISTAN
Short List
VOTE FOR US. WE'LL VOTE FOR YOU
KAFA / WOMEN’S RIGHTS NGO
LEO BURNETT BEIRUT LEBANON
Bronze
C01 Fast moving consumer goods
LITTLE BOOKS OF BIG CONSEQUENCES
GLOBAL EXPORT CO. / AMERICAN GARDEN HABANERO SAUCE
Y&R DUBAI UNITED ARAB EMIRATES
Short List
C02 Consumer Products
XPERIA AQUATECH STORE
SONY MOBILE COMMUNICATIONS / MOBILE
FP7/DXB Dubai UNITED ARAB EMIRATES
Short List
C03 Consumer Services
HEY FUTURE ME...
EMIRATES NBD / CHILDREN'S SAVINGS PLANS
FP7/DXB Dubai UNITED ARAB EMIRATES
Short List
C04 Corporate Image & Information
PERSPECTIVES
EMIRATES NBD / THE PRIDE PROGRAM
FP7/DXB Dubai UNITED ARAB EMIRATES
Short List
C05 Fundraising, Charities, Appeals, Non-Profit Organisations, Public Health & Safety, Public Awareness Messages
NOT A BUG SPLAT
REPRIEVE / FOUNDATION FOR FUNDAMENTAL RIGHTS / DRONE STRIKES COLLATERAL DAMAGE AWARENESS
BBDO PAKISTAN Lahore PAKISTAN
Silver
PROJECT AKSHAR (ALPHABETS)
SMARTLIFE / GET SMART PROGRAM
FP7/DXB Dubai UNITED ARAB EMIRATES
Silver
VOTE FOR US. WE'LL VOTE FOR YOU
KAFA / WOMEN’S RIGHTS NGO
LEO BURNETT BEIRUT LEBANON
Short List
LEBANON4SALE
SAKKER EL DEKKENE (STOP THE SHOP) / ANTI-CORRUPTION ORGANIZATION
LEO BURNETT BEIRUT LEBANON
Short List
MARCH - WHAT SHOCKS YOU MORE
MARCH NGO / DOMESTIC VIOLENCE
M&C SAATCHI MENA Beirut LEBANON
Short List
D01 Integrated Campaign led by Direct Marketing
KEEP THE FLAME ALIVE
JOHNNIE WALKER / JOHNNIE WALKER "KEEP WALKING LEBANON"
LEO BURNETT BEIRUT LEBANON
Short List