THE FIRST EVER SANITISING CALENDAR
Brand | SABB –THE SAUDI BRITISH BANK |
Product/Service | INTERNAL – CALENDAR |
Entrant | J. WALTER THOMPSON RIYADH, SAUDI ARABIA |
Category | Ambient Media: Small Scale |
Entrant Company
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J. WALTER THOMPSON RIYADH, SAUDI ARABIA
|
Advertising Agency
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J. WALTER THOMPSON RIYADH, SAUDI ARABIA
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The Brief
Last year’s outbreak of the MERS coronavirus caused widespread concern across Saudi Arabia. Not least in the workplace. SABB took their employees’ health very seriously and to prevent the spread of the virus they wanted to encourage all 2000 members of their staff to make sanitizing a daily habit.
Creative Execution
The SABB Sanitise & Socialise 2015 Calendar was distributed to every SABB employee; it provided daily tear-off packets each containing a sachet of sanitizer – and each with an informative or motivational message on the back.
The complete strip of sachets, covering the whole year, was housed in a functional and attractive desktop box.
In utilizing the calendar, it not only provided a disruptive way to get our message through, but also provided a daily reminder along with sanitizing gel at an arm’s length away from each employee – something they could not ignore, with it sitting on their desk.
Describe the creative solution to the brief/objective.
While there were sanitizing gel dispensers in public areas,previous placement of gel dispensers in public areas and internal communication had not had the desired effect.Given that all it took was one handshake for the disease to spread,we needed something toremind them on a daily basis and ensure that sanitizing gel was always‘at hand’.
SABBprints calendars and distributes them to employees every year so we decided to take the calendar,something that would be used every day by everyone and add a tear off sanitize sachet to each day–reminding employees on a daily basis,the importance of sanitizing after every interaction at work.
Results
By changing a simple desk tool into a daily reminder on the desk of every employee,that simply cannot be ignored,the hope is that,this calendar will protect the staff from the MERS virus,and reduce the number of sick days, eventually increasing productivity in the bank.
While it is still too early to quantify its effect on the health of the staff(it has just been released this January)the calendar has been well received by the staff and particularly the management of the bank“The Calendar is having a real effect,We also believe it will reduce the number of working days lost to sickness.”
Credits
Chafic Haddad |
J.walter Thompson |
Executive Creative Director |
Rayyan Aoun |
J.walter Thompson |
Creative Director |
Rawad El Dahouk |
J.walter Thompson |
Associate Creative Director |
Ahmad Shanaa |
J.walter Thompson |
Junior Art Director |
Pete Taylor |
J.walter Thompson |
Head Of English Copywriting |
Toufic Bassil |
J.walter Thompson |
Associate Business Director |
Dana Al Kutoubi |
J.walter Thompson |
Planning Director |
Rabie Hassoun |
J.walter Thompson |
Account Manager |
Maian Alken |
J.walter Thompson |
Copywriter |
Omar Battayyah |
SABB |
Head Of Marketing/Research |
Bader Saad Al Boqami |
SABB |
Senior Marketing Manager |
Rola Alaskar |
SABB |
Marketing Manager | Marketing Communications/Planning |
Metab A Alghamdi |
SABB |
Marketing Manager |