Brand | VOLKSWAGEN MIDDLE EAST |
Product/Service | 2015 TOUAREG |
Entrant | MEMAC OGILVY Dubai, UNITED ARAB EMIRATES |
Category | Consumer Products |
Entrant Company
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MEMAC OGILVY Dubai, UNITED ARAB EMIRATES
|
Advertising Agency
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MEMAC OGILVY Dubai, UNITED ARAB EMIRATES
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The Brief
The 2015 Volkswagen Touareg didn’t undergo many cosmetic changes. It was still however a seriously luxurious SUV with serious off-road capabilities. We needed the journalists to get excited about the vehicle in order to help drive future sales.
Creative Execution
The Volkswagen Touareg is all about ruggedness and luxurious comfort.
For the most part, people never take their off-road car off-roading. It's for these people that we created this convenient off-road kit that gets you to the Serengeti and back in less than 5 minutes. Without having to travel there at all.
The kit catered to the adventurer and city slicker in all of us, and truly captured both sides of our vehicle’s unique positioning.
This, together with a lighthearted copy and illustration approach, we were able to truly get across Volkswagen’s well-known fun brand identity.
Describe the creative solution to the brief/objective.
With a limited budget we created a military-esque medical kit for our motor journalists. The entirety of the design conveyed a feeling of ruggedness. Yet inside it’s true purpose was revealed: the perfect ‘I just traveled to the Serengeti and back’ cover story without ever having to go there.
Results
All in all, the kit sparked a lot of conversation and positive responses from our client as well as our test drivers. A few kits even made it to the showroom floor and into the trunk of VW Touaregs that proud new buyers could take home.
Credits
Ramzi Moutran |
Memac Ogivy |
Executive Creative Director |
Ben Knight |
Geometry Global |
Excecutive Creative Director |
Sascha Kuntze |
Memac Ogilvy |
Creative Director |
Logan Allanson |
Geometry Global |
Associate Creative Director |
Jesse Bray |
Memac Ogilvy |
Art Director |
Gavin Stradi |
Memac Ogilvy |
Copywriter |
Jagath Nanayakkara |
Memac Ogilvy |
Illustrator |
Kavi Bhandary |
Memac Ogilvy |
Production Manager |
Sukesh Babu |
Memac Ogilvy |
Production Manager |
Atul Shenoy |
Memac Ogilvy |
Regional Account Director |
Mani Du Plessis |
Memac Ogilvy |
Associate Account Director |
Joaquin Lajud |
Memac Ogilvy |
Account Executive |
Michael Koehler |
Volkswagen Middle East |
Marketing Director |
Anja Petrovski |
Volkswagen Middle East |
Brands Communications Manager |
John Ridgeway |
Memac Ogilvy |
Studio Manager |
Jaison George |
Memac Ogilvy |
Finalizer |
Christian Louzado |
Geometry Global |
Designer |