2015 Winners & Shortlists

The Campaign

Branded Entertainment in the UAE and region is in its infancy. While much exists, conservatism defines most content that is developed and shared. The entertainment value of such content is often compromised by the fear of censure should content providers dare to be different.

Results

The BKP Message to Space integrated campaign sought to raise awareness of BKP Media Group's audio production solutions amongst the Advertising and Marketing community. Our message was single-minded: BKP can reach any audience. It's dramatization took the form of communications in Print, Online and Radio in which the languages of Star Wars, Star Trek and Avatar were used. Working with global experts in Huttese, Klingon and Na'vi, we developed fluent written and audio messages in these alien languages and applied them across media, highlighting how, if you have something to say, BKP has the power to get your message to your intended target, no matter who that target may be.

Mass public participation was not our objective. Reaching a niche audience of Advertising and Marketing professionals was. Print executions in Campaign Magazine, Online Video's, a short film and bespoke radio ads drew our intended targets into the conversation.

Given the fact that the campaign was targeted to a select audience and mass public involvement was not our objective, the BKP Message to Space campaign saw significant engagement with clutter-breaking Radio and Print ads in alien languages and generous Online engagement that resulted in new business leads.