2014 Winners & Shortlists

Title Brand Product / Service Entrant Company Location Production Company Location Award
A02 Mobile Applications & Other Downloadable Tools
MOBILIZING THE 12TH MAN
C. S. HAMMAM-LIF / FOOTBALL CLUB
MEMAC OGILVY LABEL TUNISIA Tunis TUNISIA
Grand Prix
HERITAGE
FATTAL & FILS / DEWAR'S
IMPACT BBDO Beirut LEBANON
Gold
SHOOT TO CELEBRATE
LBCI / CHEYEF HALAK
IMPACT BBDO Beirut LEBANON
HAPPY ALARM
McDONALD’S / McDONALD’S
LEO BURNETT DUBAI UNITED ARAB EMIRATES
Short List
CARY! THE WORLD'S FIRST SOCIAL MOBILE APP FOR CARS!
CARY! / CARY! MOBILE APP TO SELL AND BUY CARS
CARY! Dubai UNITED ARAB EMIRATES
LOVE TRANSLATOR
MUKHI SISTERS / VALENTINE'S PROMOTION
RÉPUBLIQUE Beirut LEBANON
GRANDPARENTS FRAME
JOHNSON & JOHNSON / JOHNSON’S BABY
IMPACT BBDO Dubai UNITED ARAB EMIRATES
Short List
A03 Mobile Marketing & Messaging For Mobile
EQUITY BANK CEO'S CHRISTMAS MESSAGE
EQUITY BANK / BANKING
SQUAD DIGITAL Nairobi KENYA
INSTANT TEST DRIVE EXPERIENCE
VOLKSWAGEN MIDDLE EAST / VOLKSWAGEN
MEMAC OGILVY Dubai UNITED ARAB EMIRATES
A04 Mobile Games
DUBAI DELIVERY GAME
SENTIOMEDIA / MOBILE GAME
SENTIOMEDIA Dubai UNITED ARAB EMIRATES
CAR PARK DRIFT
RED BULL / ENERGY DRINK
INTERESTING TIMES Beirut LEBANON
A05 Rich Media Advertising for Mobile Devices
THE SELF-LEVELLING AD
VOLKSWAGEN MIDDLE EAST / ELECTRONIC STABILITY CONTROL
MEMAC OGILVY Dubai UNITED ARAB EMIRATES
Short List
B01 Best Integrated Mobile Campaigns: Communication Between Mobile and Other Media
MOBILIZING THE 12TH MAN
C. S. HAMMAM-LIF / FOOTBALL CLUB
MEMAC OGILVY LABEL TUNISIA Tunis TUNISIA
DONATE A SHADE, JOKE, TIME AND EFFORT
WATANIYA TELECOM / TELECOMMUNICATIONS
IMPACT & ECHO BBDO Safat KUWAIT
VIRTUAL CAR CUSTOMISER
AL HILAL BANK / THE FUTURE OF RETAIL BANKING
MOMENTUM ABU DHABI Abu Dhabi UNITED ARAB EMIRATES