Brand | VOLKSWAGEN MIDDLE EAST |
Product/Service | ELECTRONIC STABILITY CONTROL |
Entrant | MEMAC OGILVY Dubai, UNITED ARAB EMIRATES |
Category | Rich Media Advertising for Mobile Devices |
Entrant Company
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MEMAC OGILVY Dubai, UNITED ARAB EMIRATES
|
Advertising Agency
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MEMAC OGILVY Dubai, UNITED ARAB EMIRATES
|
Brief Explanation
Consumers in the Middle East are unaware that Electronic Stability Control (ESP) comes fitted as standard in a Volkswagen.
So we created the world’s first ad that uses iOS/Android tilt technology (the accelerometer) to turn the ad into an interactive experience. By tilting or rotating the device, users experience the ESP technology for themselves as it manages to keep them level on the road. By tapping on the message that appeared at the end, users could book a test-drive on the Volkswagen page.
705,000 interacted with the ad, out of which 2% tapped on it. 500+ test-drives were booked as a result.
Creative Execution
So we created the world’s first ad that uses iOS/Android tilt technology (the accelerometer) to turn the ad into an interactive experience. By tilting or rotating the device, users experience the ESP technology for themselves as it manages to keep them level on the road. By tapping on the message that appeared at the end, users could book a test-drive on the Volkswagen page.
705,000 interacted with the ad, out of which 2% tapped on it. 500+ test-drives were booked as a result.
Consumers in the Middle East are unaware that Electronic Stability Control (ESP) comes fitted as standard in a Volkswagen.
Credits
Ramzi Moutran |
Memac Ogilvy |
Creative Director |
Sascha Kuntze |
Memac Ogilvy |
Associate Creative Director |
Irfan Ghani |
Memac Ogilvy |
Graphic Designer |
Conrad Theron |
Memac Ogilvy |
Copywriter |
Yousef Baqir |
Memac Ogilvy |
Digital Producer |
Mazen Haddad |
Memac Ogilvy |
Digital Planner |
Hani Khatib |
Memac Ogilvy |
Digital Media Planning |
Atul Shenoy |
Memac Ogilvy |
Account Director |
Anastasia Teresh |
Memac Ogilvy |
Account Manager |
Links
Mobile URL