Brand | LBCI |
Product/Service | CHEYEF HALAK |
Entrant | IMPACT BBDO Beirut, LEBANON |
Category | Mobile Applications & Other Downloadable Tools |
Entrant Company
|
IMPACT BBDO Beirut, LEBANON
|
Advertising Agency
|
IMPACT BBDO Beirut, LEBANON
|
Brief Explanation
Due to years of war in Lebanon, the country suffers from the absence and inefficiency of governmental accountability and lack of civic education.
When the birth of a child triggers a local war between 2 neighborhoods, and a wedding celebration turns into a funeral, it is very clear that 'Celebrations' in Lebanon have taken a very bad twist.
The new 'CHEYEF 7ALAK?' campaign puts shooting incidents during celebrations under the public eye, a wake-up call that was crucially needed to initiate a change of behavior in that regard.
Following the talk-of-the-town TV campaign a customized 'CHEYEF HALAK?' mobile app was created showcasing a series of events that call for celebration along with the virtual gunfire sounds for people to celebrate like they love to.
Creative Execution
Following the talk-of-the-town TV campaign
A customized "CHEYEF HALAK?" mobile app was created
Showcasing a series of events that call for celebration
Along with the virtual gunfire sounds
For people to celebrate like they love to
But without casualties.
By constantly shaming wrongdoings
And instigating change through various activations
The battle continues
For a more civilized Lebanon
The app was launched a week ago, however given the buzz around the cheyef halak movement in Lebanon and given the app will be announced on the website and FB page of the movement, we're confident we'll be getting the message across.
Due to years of war in Lebanon, the country suffers from the absence and inefficiency of governmental accountability and lack of civic education.
When the birth of a child triggers a local war between 2 neighborhoods, and a wedding celebration turns into a funeral, it is very clear that "Celebrations" in Lebanon have taken a very bad twist.
The new "CHEYEF 7ALAK?" campaign puts shooting incidents during celebrations under the public eye, a wake-up call that was crucially needed to initiate a change of behavior in that regard.
Credits
Walid Kanaan |
Impact Bbdo |
Chief Creative Officer |
Chris Jabre |
Impact Bbdo |
Copywirter |
Georges Kyrillos |
Impact Bbdo |
Art Director |
Karim Diab |
IMPACT BBDO |
General Manager |
Farah Feghali |
IMPACT BBDO |
Account Executive |
Nassif Aboualoloula |
IMPACT BBDO |
Digital Account Director |
Wim Coetsee |
Impact Proximity |
Regioanl Tehcnical Director |
Harris Khan |
Impact Proximity |
Flash Developper |
Links
Mobile URL