2014 Winners & Shortlists

JTB CAR HORN

BrandJAMMAL TRUST BANK
Product/ServiceBANK
EntrantDRIVE DENTSU Beirut, LEBANON
CategoryBanking, Investment & Insurance
Entrant Company DRIVE DENTSU Beirut, LEBANON
Advertising Agency DRIVE DENTSU Beirut, LEBANON
Production Company CLANDESTINO FILMS Beirut, LEBANON

Brief Explanation

For its 50th Anniversary, Jammal Trust bank launched a rebranding campaign that used its mass appeal to bring its image up to date, into popular culture. The fresh new logo, which reflected the line ‘We Speak Your Language’, was supported by a series of TV and cinema ads playing on everyday situations where comic misunderstandings arise because the speaker can’t think of the right word. Each ad also revolves around its own unique cultural insight. This ad plays on Lebanese street dialect, as well as the trend of customizing cars.

Credits

Name Role
Christian Djermakian Chief Creative Officer
Alain Shoucair Executive Creative Director
Alain Shoucair Creative Director
Zeina Fakhry Copywriter
Marc Abou Jaoude Art Director
Omar Frangieh Agency Producer
Ray Barakat/Yasmina Raffoul Producer
Chadi Younes Director
Mike Abi Hatab Account Manager