| Brand | JAMMAL TRUST BANK |
| Product/Service | BANK |
| Entrant | DRIVE DENTSU Beirut, LEBANON |
| Category | Banking, Investment & Insurance |
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Entrant Company
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DRIVE DENTSU Beirut, LEBANON
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Advertising Agency
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DRIVE DENTSU Beirut, LEBANON
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Production Company
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CLANDESTINO FILMS Beirut, LEBANON
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Brief Explanation
For its 50th Anniversary, Jammal Trust bank launched a rebranding campaign that used its mass appeal to bring its image up to date, into popular culture.
The fresh new logo, which reflected the line ‘We Speak Your Language’, was supported by a series of TV and cinema ads playing on everyday situations where comic misunderstandings arise because the speaker can’t think of the right word.
Each ad also revolves around its own unique cultural insight. This ad plays on Lebanese street dialect, as well as the trend of customizing cars.
Credits
| Christian Djermakian |
Chief Creative Officer |
| Alain Shoucair |
Executive Creative Director |
| Alain Shoucair |
Creative Director |
| Zeina Fakhry |
Copywriter |
| Marc Abou Jaoude |
Art Director |
| Omar Frangieh |
Agency Producer |
| Ray Barakat/Yasmina Raffoul |
Producer |
| Chadi Younes |
Director |
| Mike Abi Hatab |
Account Manager |