| Brand | UNIGLOCAL |
| Product/Service | CHICKI CHUNK |
| Entrant | POINT OF VIEW Cairo, EGYPT |
| Category | Internet Film |
|
Entrant Company
|
POINT OF VIEW Cairo, EGYPT
|
|
Advertising Agency
|
POINT OF VIEW Cairo, EGYPT
|
Brief Explanation
The product, Chicki Chunk, is designed for convenience and ease of preparation. The ads were aired as a series of the four stages of cooking chicken. We juxtaposed the effort it takes to serve ready to eat chicken versus the process of slaughtering the chicken, defrosting it, cleaning it, and finally preparing it for consumption. In this ad, the chicken is being cleaned but to no avail. The humor is that the chicken is basking in the water, just like the child Tamer in the movie on the screen. A set of beauty shots displays the product functional usage in various recipes, with emphasis on what makes Chicki Chunk unique: it is ready in a jiffy.
Credits
| Omar Adel |
Creative Director |
| Tamer Badawi |
Agency Producer |
| Tamer Badawi |
Producer |
| Omar Adel |
Director |
| Omar Adel |
Editor |
| Omar Adel |
Sound Design/Arrangement |
| Point Of View |
Post Production |
| Ashraf Gaber |
Director Of Photography |
| Point Of View |
Editing Company |
Links
Video URL