| Brand | QF RADIO |
| Product/Service | EDUCATIONAL AND INFORMATIVE PROGRAMS |
| Entrant | TBWA\QATAR Doha, QATAR |
| Category | Publications & Media |
|
Entrant Company
|
TBWA\QATAR Doha, QATAR
|
|
Advertising Agency
|
TBWA\QATAR Doha, QATAR
|
|
Production Company
|
GENTLEMAN SCHOLAR Los Angeles, USA
|
Brief Explanation
QF Radio has become one of the most popular news and discussion-based broadcasts across Qatar, focusing on the bright young minds. Its programs are educational and informative, especially in the field of Qatari history and traditions. A visual manifestation of radio sound waves, a journey through the world of visualized audio. We wanted to connect Qatar’s traditions with a fresh, dynamic and forward-looking attitude, inspiring the audience to tune in. To build the bridge between Qatar’s history and its exciting present, we integrated national icons such as Arabian horses and Dhows as well as elements from contemporary music and sports.
Credits
| Allan Manaysay |
Creative Director |
| Allan Manaysay |
Copywriter |
| Lorna Addicott/Alaa Jazmati |
Art Director |
| Rouba Asmar |
Agency Producer |
| Yasmina Toak |
Account Supervisor |
| Ivan Stolikovich |
Producer |
| William Campbell/Will Johnson |
Director |