| Brand | SAVOLA EGYPT |
| Product/Service | VEGETABLE GHEE |
| Entrant | IMPACT BBDO Cairo, EGYPT |
| Category | Foods |
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Entrant Company
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IMPACT BBDO Cairo, EGYPT
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Advertising Agency
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IMPACT BBDO Cairo, EGYPT
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Production Company
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PARTIZAN London, UNITED KINGDOM
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Brief Explanation
Egyptian housewives tend to be very proud of their cooking and the secret recipes that make homemade dinners thrive above all other alternatives. In fact, most women owned kitchen playhouses as kids; they’d have make belief tea parties and pretend to throw massive dinners.
Using a real-life mockup of a kitchen playhouse and an actual kitchen we portrayed the Egyptian housewife at the top of her game completely dominating her field of expertise. Showing both the child and the fully-grown woman doing her thing with absolute ease all comes down to the secret recipe used, Ganna.
Credits
| Hussam Mourou |
Executive Creative Director |
| Mohamed Kamal/Ahmed Hefnawi |
Creative Director |
| Mohamed Kamal |
Copywriter |
| Ahmed Hefnawi |
Art Director |
| Saleh El Azab |
Agency Producer |
| Mohamed Sadek |
Account Supervisor |
| Emile Tabanji |
Advertiser's Supervisor |
| Isabella Parish |
Producer |
| Matthias Hoene |
Director |
| Alex Hagon |
Editor |
| Frequency |
Sound Design/Arrangement |
| Mpc |
Post Production |
| Hany Sarry |
Music |
| Menna Hagrass |
Account Manager |
| Mohamed Abdulatif |
Planner |
| Tim Green |
Cinematographer |
| Tim Green |
Director Of Photography |