2014 Winners & Shortlists

CHIPSY WITH MEALS

BrandPEPSICO INTERNATIONAL
Product/ServiceCHIPSY
EntrantIMPACT BBDO Cairo, EGYPT
CategoryFoods
Entrant Company IMPACT BBDO Cairo, EGYPT
Advertising Agency IMPACT BBDO Cairo, EGYPT
Production Company ASAP Cairo, EGYPT

Brief Explanation

We combined true insights on Egyptian eating habits, added Ahmed Helmy, the Chipsy spokesperson. . Chipsy had to become more than an occasional snack, we wanted it to be recognized as a staple at every meal.

Credits

Name Role
Hossam Mourou Executive Creative Director
Mostafa Hamza Creative Director
Mohamed El Ghamrawy Copywriter
Bassem Gad Art Director
Mohamed Abdel Rahim Agency Producer
Aida Nassar Account Supervisor
Emile Tabanji Advertiser's Supervisor
Amin El Masri Producer
Ali Ali Director
Tamer Mahmoud/Laila El Chiati Account Manager
Mohamed Abdullatif Planner