| Brand | PEPSICO INTERNATIONAL |
| Product/Service | CHIPSY |
| Entrant | IMPACT BBDO Cairo, EGYPT |
| Category | Foods |
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Entrant Company
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IMPACT BBDO Cairo, EGYPT
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Advertising Agency
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IMPACT BBDO Cairo, EGYPT
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Production Company
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ASAP Cairo, EGYPT
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Brief Explanation
We combined true insights on Egyptian eating habits, added Ahmed Helmy, the Chipsy spokesperson. . Chipsy had to become more than an occasional snack, we wanted it to be recognized as a staple at every meal.
Credits
| Hossam Mourou |
Executive Creative Director |
| Mostafa Hamza |
Creative Director |
| Mohamed El Ghamrawy |
Copywriter |
| Bassem Gad |
Art Director |
| Mohamed Abdel Rahim |
Agency Producer |
| Aida Nassar |
Account Supervisor |
| Emile Tabanji |
Advertiser's Supervisor |
| Amin El Masri |
Producer |
| Ali Ali |
Director |
| Tamer Mahmoud/Laila El Chiati |
Account Manager |
| Mohamed Abdullatif |
Planner |