2014 Winners & Shortlists

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Bronze Campaign
BrandAgency CSR
Product/ServiceENERGY SAVING
EntrantAPPLE ADVERTISING Gaza, PALESTINIAN STATE
1 of 2 Campaign
CategoryInternet Film
Entrant Company APPLE ADVERTISING Gaza, PALESTINIAN STATE
Advertising Agency APPLE ADVERTISING Gaza, PALESTINIAN STATE
Advertising Agency 2 THE EXPERIMENT Cairo, EGYPT
Production Company RAHALA PRODUCTION HOUSE Cairo, EGYPT

Brief Explanation

Gaza suffers from an acute power crisis, with blackouts lasting up to 12 hours and a shortage of generator fuel putting at risk the lives of patients in hospitals as well as increasing daily hardship among the general population at home and at work. This campaign highlights the issue and urges Palestinians to save energy as part of a big initiative to optimise energy consumption, specially in dire times.

Credits

Name Role
Ashraf Foda Chief Creative Officer
Ashraf Foda Creative Director
Sameh Farag Copywriter
Ashraf Foda Art Director
Menna Sabry Agency Producer
Iyas Alagha Account Supervisor
Iyas Alagha Advertiser's Supervisor
Nagi Ismaeil Producer
Nagi Ismaeil Director
Ahmed Barakat Editor
Ashraf Foda Sound Design/Arrangement
G Lounge Post Production
Iyas Alagha Account Manager
Iyas Alagha Planner
Sameh Azab Cinematographer
Sameh Azab Director Of Photography
G Lounge Editing Company
Other Credits
Sameh Farag Associate Creative Director
The Experiment Creative Studio, Cairo Creative Shop
Mohamed Ahmed Reda Actor
Links
Video URL