| Brand | LBCI |
| Product/Service | CHEYEF HALAK |
| Entrant | IMPACT BBDO Beirut, LEBANON |
| Category | Internet Film |
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Entrant Company
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IMPACT BBDO Beirut, LEBANON
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Advertising Agency
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IMPACT BBDO Beirut, LEBANON
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Production Company
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THE TALKIES Beirut, LEBANON
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Brief Explanation
Due to years of war in Lebanon, the country suffers from the absence and inefficiency of governmental accountability and lack of civic education.
When the birth of a child triggers a local war between 2 neighborhoods, and a wedding celebration turns into a funeral, it is very clear that "Celebrations" in Lebanon have taken a very bad twist.
"CHEYEF 7ALAK?" which means "PROUD OF YOURSELF?" is the biggest and most popular social movement in Lebanon.
The new "CHEYEF 7ALAK?" campaign puts shooting incidents during celebrations under the public eye, a wake-up call that was crucially needed to initiate a change of behavior in that regard.
Credits
| Walid Kanaan |
Chief Creative Officer |
| Rawad Keyrouz |
Agency Producer |
| Karim Diab |
Account Supervisor |
| Sarah Touma |
Producer |
| Jad Eid |
Director |
| Mohammad Kebbe |
Sound Design/Arrangement |
| Richard Nakhle |
Post Production |
Links
Additional URL