| Brand | NESTLÉ |
| Product/Service | DOLCECA |
| Entrant | JWT CAIRO, EGYPT |
| Category | Foods |
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Entrant Company
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JWT CAIRO, EGYPT
|
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Advertising Agency
|
JWT CAIRO, EGYPT
|
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Media Agency
|
MEDIACOM Cairo, EGYPT
|
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Production Company
|
THE PRODUCERS Cairo, EGYPT
|
Brief Explanation
Over the years, we managed to establish Dolceca as the ice cream symbol for an Egyptian ice cream cone, perceived as the irreverent fun brand.Dolceca Mango is a new product that falls under the Dolceca Range, Dolceca communication is socially daring & cutting edge, yet the Product innovation wasn’t big enough. So we decided to launch the new exciting mango flavour through a concept-driven communication, by bluffing a story behind the new ice cream flavour. We created a Film that showcase how Dolce team goes the extra mile to bring the most exotic Mangos, “The Swimming Mangos”.
Credits
| Ramzey Naja |
Chief Creative Officer |
| Mohamed Hammady |
Creative Director |
| Mohamed Abdel Bary |
Copywriter |
| Amr Hadad |
Art Director |
| Reem Megahed |
Agency Producer |
| Aly Seifelnasr |
Account Supervisor |
| Ahmed Abdel Kader |
Advertiser's Supervisor |
| Hany Osama |
Producer |
| Omar Hilal |
Director |
| Ahmed Hafez |
Editor |
| Aroma |
Post Production |
| Aroma |
Animation |
| Mohamed Sary |
Music |