2014 Winners & Shortlists

WEBCAM COPY

BrandLINKDOTNET
Product/ServiceADSL PROVIDER
EntrantFP7/CAI Cairo, EGYPT
CategoryInternet Film
Entrant Company FP7/CAI Cairo, EGYPT
Advertising Agency FP7/CAI Cairo, EGYPT
Production Company ECU PRODUCTIONS Cairo, EGYPT

Brief Explanation

Building on people's hatred for the buffering icon, we decided to blow it out of proportion. We created viral videos that show it after escaping from the Internet world to attack people in the real world. Ads were made to look like several sighting videos resembling UFOs and ghost sightings caught accidently on camera. They had to look raw and user generated, which is why they were shot using an iPhone, a webcam and a handy cam with minimal art direction, equipment and script. The actors were real friends and were asked not to ACT but rather BE in the situation.

Credits

Name Role
Abdel Salam Abdel Salam Executive Creative Director
Mahmoud Hamdy Creative Director
Sandra Riad Copywriter
Marwan Younis/Khalil El Shorbagy Art Director
Heba Radwan/Mohamed Abdel Aziz/Inas Nagy/Mahmoud Enayet Agency Producer
Ahmed Al Moghazy Account Supervisor
Nihal Gabr Producer
Mahmoud Hamdy Director
In/House Mahmoud Enayat Editor
Sarry Hany/Mahmoud Hamdy Sound Design/Arrangement
In House House Mahmoud Enayat/Marwan Younis Post Production
Tareq Hefny Cameraman
Na Music
Hana'a Baghdadi Account Manager
Reem Sharrara/Farah Mansour Planner
Tareq Hefny Director Of Photography
In/House Creative Team Fp7) Editing Company
Visual Effects: In House House Mahmoud Enayat/Marwan Younis Other Credits