| Brand | IFES |
| Product/Service | VOTERS EDUCATION CAMPAIGN |
| Entrant | FP7/CAI Cairo, EGYPT |
| Category | Fundraising, Charities, Appeals, Non-Profit Organisations, Public Health & Safety, Public Awareness Messages |
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Entrant Company
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FP7/CAI Cairo, EGYPT
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Advertising Agency
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FP7/CAI Cairo, EGYPT
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Production Company
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THE HOUSE PRODUCTIONS Cairo, EGYPT
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Brief Explanation
Egypt has gone through two constitutional referendums in past three years but turnout was low because lots of Egyptians dont really understand the impact constitution has on their daily lives. Our objective with this campaign was to increase rate of participation in upcoming constitutional referendum by highlighting how the constitution can affect their lives. The campaign consisted of 4 copies, each highlighting specific clause and how relevant it is to a specific target's life. Because its customary to have poor medical attention in public hospitals, this copy highlights and dramatizes that every Egyptian is entitled to health care.
Credits
| Fp7 Creative Team |
Creative Director |
| Heba Radwan |
Agency Producer |
| Nahla Hendy |
Account Supervisor |
| Noha Radwan |
Producer |
| Ahmed Nader Galal |
Director |
| Mohsen Abdel Waheb |
Editor |
| Azman |
Post Production |
| Aly Fathallah |
Music |
| Hisham Nagi |
Account Manager |
| Hesham Abdel Wahab |
Planner |
| Ahmed Youssef |
Director Of Photography |
| Azman |
Editing Company |