| Brand | IFES |
| Product/Service | VOTERS EDUCATION CAMPAIGN |
| Entrant | FP7/CAI Cairo, EGYPT |
| Category | Fundraising, Charities, Appeals, Non-Profit Organisations, Public Health & Safety, Public Awareness Messages |
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Entrant Company
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FP7/CAI Cairo, EGYPT
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Advertising Agency
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FP7/CAI Cairo, EGYPT
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Production Company
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THE HOUSE PRODUCTIONS Cairo, EGYPT
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Brief Explanation
Egypt has gone through two constitutional referendums in past three years but turnout was because lots of Egyptians don't really understand the impact constitution has on their daily lives. Our objective was to increase rate of participation in the upcoming constitutional referendum by highlighting how the constitution can affect their lives. The campaign consisted of 4 copies, each highlighting specific clause and how relevant it is to a specific target's life. Because its customary to differentiate in treatment between twin brothers or sisters, this copy highlights and dramatizes that all Egyptians are equal before law and they all enjoy equality in terms of rights and duties, without any discrimination.
Credits
| Fp7 Creative Team |
Creative Director |
| Heba Radwan |
Agency Producer |
| Nahla Hendy |
Account Supervisor |
| Noha Radwan |
Producer |
| Ahmed Nader Galal |
Director |
| Mohsen Abdel Waheb |
Editor |
| Azman |
Post Production |
| Aly Fathallah |
Music |
| Hisham Nagi |
Account Manager |
| Hesham Abdel Wahab |
Planner |
| Ahmed Youssef |
Director Of Photography |
| Azman |
Editing Company |