| Brand | IFES |
| Product/Service | VOTERS EDUCATION CAMPAIGN |
| Entrant | FP7/CAI Cairo, EGYPT |
| Category | Fundraising, Charities, Appeals, Non-Profit Organisations, Public Health & Safety, Public Awareness Messages |
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Entrant Company
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FP7/CAI Cairo, EGYPT
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Advertising Agency
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FP7/CAI Cairo, EGYPT
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Production Company
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THE HOUSE PRODUCTIONS Cairo, EGYPT
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Brief Explanation
Egypt went through two constitutional referendums in past three years but turnout was low because lots of Egyptians don't really understand the impact constitution has on their daily lives. Our objective was to increase rate of participation in upcoming constitutional referendum by highlighting how it can affect their lives. The campaign consisted of 4 copies, each highlighting specific clause and how relevant is it to a specific target's life. Because its customary in workshops to use physical abuse with blue collar workers as penalizing act, this copy highlighted and dramatized that punishments can only be administered by a judicial ruling.
Credits
| Fp7 Creative Team |
Creative Director |
| Heba Radwan |
Agency Producer |
| Nahla Hendy |
Account Supervisor |
| Noha Radwan |
Producer |
| Ahmed Nader Galal |
Director |
| Mohsen Abdel Waheb |
Editor |
| Azman |
Post Production |
| Aly Fathallah |
Music |
| Hisham Nagi |
Account Manager |
| Hesham Abdel Wahab |
Planner |
| Ahmed Youssef |
Director Of Photography |
| Azman |
Editing Company |