| Brand | MOBINIL |
| Product/Service | TELECOMMUNICATIONS |
| Entrant | FP7/CAI Cairo, EGYPT |
| Category | Commercial Public Services |
|
Entrant Company
|
FP7/CAI Cairo, EGYPT
|
|
Advertising Agency
|
FP7/CAI Cairo, EGYPT
|
|
Production Company
|
LIGHTHOUSE FILMS Cairo, EGYPT
|
Brief Explanation
As Mobinil acquired link and are now eligible to the offer total communication solution (voice and Data including DSL). Our objective was to ensure that the copy communicates that Mobinil and Link are now one company offering the complete solutions by showing different devices and communication applications throughout the copy. The copies mainly revolve around two hero communicating together using a mixture of Mobile phones, tablets, laptops and desktops while using applications such as Facebook, voice calls, whatsapp, skype and youtube.the film had to be full of shots real and transfer the feeling of absolute nagging, it had to give the viewer the feeling that it has more shots than it actually had, quickly alternating between devices, reaction and events.
Credits
| Abdelsalam Abdelsalam |
Executive Creative Director |
| George Azmy |
Creative Director |
| Wessam Sherif/Abdullah Farid |
Copywriter |
| Mina Mounir/Nourhan Moaz/Mahmoud Shoukry/Ahmed Mosaad |
Art Director |
| Heba Radwan/Ashraf Hosafy/Inas Nagy |
Agency Producer |
| Karim Helmy |
Account Supervisor |
| Ola Bazan |
Advertiser's Supervisor |
| Ehab El Koury |
Producer |
| Ahmed Nader Galal |
Director |
| Mohsen Abdel Wahab |
Editor |
| Hosny Ali/Islam Haseeb |
Sound Design/Arrangement |
| Azman |
Post Production |
| Aroma |
Animation |
| Sary Hany |
Music |
| Sondos Effat |
Account Manager |
| Reem Sharara/Farah Mansour |
Planner |
| Ahmed Youssef |
Director Of Photography |
| Azman |
Editing Company |