| Brand | PEPSICO. |
| Product/Service | CHEETOS |
| Entrant | DDB DUBAI, UNITED ARAB EMIRATES |
| Category | Foods |
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Entrant Company
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DDB DUBAI, UNITED ARAB EMIRATES
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Advertising Agency
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DDB DUBAI, UNITED ARAB EMIRATES
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Production Company
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LIGHTHOUSE FILMS Cairo, EGYPT
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Brief Explanation
Tweens constantly seek new experiences. They always look for new ways to challenge boredom. And often, it comes at the cost of others.
Cheetos Hits - the new innovation from Cheetos delivers on giving our target group a whole new experience, in a fun way. It starts Cheesy or BBQ and then changes to spicy while it is still inside your mouth. Thus, giving the ‘unexpected change’ experience that Tweens really want.
Credits
| Firas Medrows |
Executive Creative Director |
| Makarand Patil/Kartik Aiyar |
Creative Director |
| Ramy El Sakka |
Copywriter |
| Ramy El Sakka |
Art Director |
| Azza Abuelmagd |
Agency Producer |
| Alaa El Dafrawy |
Producer |
| Ali Ali |
Director |
| Maram Omran |
Account Manager |
| Pierre Mourakesh |
Director Of Photography |