2014 Winners & Shortlists

Brief Explanation

The film was one created by the people for the people. Pepsi wanted to show the region that no matter what country you're in, who you are, or what your circumstances, people have their traditions and share the spirit of Ramadan. The film was captured by people across the region and showcased a few seconds of their Ramadan celebration. The film compiled this engaging and emotional content to tell a story by the people for the people on the spirit of Ramadan. Users shared content throughout the day and night, from all corners of the region - clearly depicting the Ramadan experience. Viewers were introduced to families, occasions and celebrations – all very personal and emotional times throughout the religious month. We captured the true spirit of Ramadan and showed the world it is a time to enjoy with family, friends and loved ones.