EVERYBODY WANTS TO BE PINOY
| Brand | ETISALAT |
| Product/Service | PINOY PACK |
| Entrant | IMPACT BBDO Abu Dhabi, UNITED ARAB EMIRATES |
| Category | Commercial Public Services |
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Entrant Company
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IMPACT BBDO Abu Dhabi, UNITED ARAB EMIRATES
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Advertising Agency
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IMPACT BBDO Abu Dhabi, UNITED ARAB EMIRATES
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Media Agency
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INITIATIVE Dubai, UNITED ARAB EMIRATES
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Production Company
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STREETWISE PRODUCTIONS Dubai, UNITED ARAB EMIRATES
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Brief Explanation
Etisalat had developed a new, dedicated prepaid line to target the Philippino community in the UAE to allow them to communicate with their loved ones, especially after the events of typhoon "Haiyan".
Known for their positive attitude, we needed to keep up the fun-loving spirit of what it means to be a Phillipino.
Etisalat positioned the "Pinoy pack" at a very compelling price with loads of benefits that would attract everyone...including non Phillipinos.
Credits
| Phillippe Deraprahamian |
Executive Creative Director |
| Karim Hassan Sherif |
Creative Director |
| Karim Hassan Sherif/Mike Gomez |
Copywriter |
| Sara Kammoun |
Art Director |
| Nada Asef |
Account Supervisor |
| Ali Azarmi |
Producer |
| Amir Gnia |
Director |
| Damiano Fieramosca |
Cameraman |
| Ali Soudah |
Account Manager |
| Irfan Fatmi |
Planner |
| Amir Gnia |
Director Of Photography |