2014 Winners & Shortlists

TOO DEPRESSING

Gold Campaign
BrandDU
Product/ServiceTELECOMMUNICATIONS
EntrantLEO BURNETT DUBAI, UNITED ARAB EMIRATES
2 of 3 Campaign
CategoryCommercial Public Services
Entrant Company LEO BURNETT DUBAI, UNITED ARAB EMIRATES
Advertising Agency LEO BURNETT DUBAI, UNITED ARAB EMIRATES
Production Company DEJA VU Dubai, UNITED ARAB EMIRATES

Brief Explanation

True human insights about movie genres and entertainment help position the du Tuesday proposition - two tickets for the price of one - uniquely and memorably. Thereby helping the product break through the clutter and also position du as a brand that truly understands moviegoers.

Credits

Name Role
Bechara Mouzannar Chief Creative Officer
Abraham Varughese/Hesham Ezzat Creative Director
Maged Nassar/Hesham Ezzat/Zaid Alwan Copywriter
Hesham Ezzat Art Director
Anju Purushot Agency Producer
Nabil Mufarrij/Saad Yusuf Account Supervisor
Ahmed Zaki Advertiser's Supervisor
Manasvi Gosalia/Wadih Safieddine Producer
Ali Ali/Maged Nassar Director
Jayesh Kilpady Editor
Dima Gagea/Karim Mira Post Production
Nadine Choufani Account Manager
Saad Yusuf/Maysoun Hanna Planner
Pierre Mouarkech Cinematographer
Pierre Mouarkech Director Of Photography
Pedros Temizian Other Credits