With only 24 hours in a day, growing work pressures, addictive technology and impossible deadlines, the most important thing that bonds families together is increasingly under threat: Family Time.
Cementing McDonald's as the family restaurant, this year we ran a 60-second commercial precisely highlighting the simple fact that every minute spent with your family counts.
After all, it isn't about the little time you have each day. It's about how many great family moments you can fill it with.