| Brand | McDONALD’S |
| Product/Service | McDONALD’S |
| Entrant | LEO BURNETT DUBAI, UNITED ARAB EMIRATES |
| Category | Retail Stores, Restaurants & Fast Food Outlets |
|
Entrant Company
|
LEO BURNETT DUBAI, UNITED ARAB EMIRATES
|
|
Advertising Agency
|
LEO BURNETT DUBAI, UNITED ARAB EMIRATES
|
|
Production Company
|
INDEPENDENT PRODUCTIONS Beirut, LEBANON
|
Brief Explanation
Football fans lead a hard life. They will do everything they can so that their teams do well. But while not everyone understands a football fan, at McDonald's we're fans of fans and we want to make life a bit easier for them. So we're rewarding them with millions of prizes and even 2 tickets daily to attend the 2014 FIFA World Cup.
Credits
| Bechara Mouzannar |
Chief Creative Officer |
| Peter Bidenko/Andre Nassar |
Executive Creative Director |
| Marwan Chahine/Zorzi El Hoyek/Mohammad Halabi |
Creative Director |
| Clevin Antao/Rania Badawi |
Copywriter |
| Tariq Ayass |
Art Director |
| Rayane Smayra |
Agency Producer |
| Rasha Alazem/Ali Owainati |
Account Supervisor |
| Sa'ed Totah |
Advertiser's Supervisor |
| Jad Mouhawej |
Account Manager |
| Nicolas Chidiac/Ali Marashi |
Planner |