Brand | ZAIN IRAQ |
Product/Service | TELECOMMUNICATIONS |
Entrant | JWT MENA Beirut, LEBANON |
Category | Commercial Public Services |
Entrant Company
|
JWT MENA Beirut, LEBANON
|
Advertising Agency
|
JWT MENA Beirut, LEBANON
|
Production Company
|
BLACKRHINO Beirut, LEBANON
|
Brief Explanation
Zain launched in Iraq ten years ago and lasting ten years in such an unstable market is not an easy task. Most importantly, it wouldn't have been possible without the Iraqi people. So Zain decided to celebrate our tenth anniversary through the people of Iraq because the wonderful world of Zain is only as wonderful as the people in it.
The TVC is a point of view about life in Iraq, capturing the beautiful everyday moments through real unscripted footage in order to celebrate the strength of the Iraqi people despite all the hardship they face. It is an ode to the Iraqi resilience which inspired Zain to keep on going.