2014 Winners & Shortlists

THE CONQUEROR

BrandNISSAN MIDDLE EAST
Product/ServicePATROL
EntrantTBWA\RAAD Dubai, UNITED ARAB EMIRATES
CategoryCars & Automotive Services
Entrant Company TBWA\RAAD Dubai, UNITED ARAB EMIRATES
Advertising Agency TBWA\RAAD Dubai, UNITED ARAB EMIRATES
Production Company THE TALKIES Dubai, UNITED ARAB EMIRATES

Brief Explanation

When the Nissan Patrol was launched decades ago, it was the undisputed “King of the Desert", replacing the Arabian stallion. After conquering the dunes, it moved in to “Conquer the City” with added comforts. Then in 2010, with a completely new look and innovative technology, it declared itself “The Hero of All Terrain”. Now in 2014, the time has come to elevate the status of this icon and let it reflect the driver, who is “The Hero of All Terrains in Life”.

Credits

Name Role
Guido Pecego Creative Director
Dan Jacques/Mohammed Shehebar Copywriter
Guido Pecego Art Director
Rouba Asmar Agency Producer
Saad Gharzeddine Account Supervisor
Katib Belkhodja/Lara Ayoub Agha Advertiser's Supervisor
Sabine Farah Producer
Matthias Berndt Director
David Zavadescu Editor
Yessian Sound Studio
Yessian Sound Design/Arrangement
Optix Dubai Post Production
Yessian Music
Natasha Monteiro Account Manager
Marko Radzic Planner
Zeina Nawar Production Designer
Optix Dubai Special Effects/Computer Graphics
Volker Schellbach Cinematographer
Volker Schellbach Director Of Photography
Optix Dubai Editing Company
Tamim El Aasar ProductionManager
Account Manager Manager Fadi Awada/Account Executive Executive Gerard Fadel Other Credits