| Brand | GILLETTE ARABIA |
| Product/Service | GILLETTE FUSION PROGLIDE |
| Entrant | LIVINGROOM COMMUNICATIONS Dubai, UNITED ARAB EMIRATES |
| Category | Internet Film |
|
Entrant Company
|
LIVINGROOM COMMUNICATIONS Dubai, UNITED ARAB EMIRATES
|
|
Advertising Agency
|
LIVINGROOM COMMUNICATIONS Dubai, UNITED ARAB EMIRATES
|
|
Production Company
|
THE TALKIES Dubai, UNITED ARAB EMIRATES
|
Brief Explanation
The story in the film comes from the local insight about men that try too hard to prove their manhood. Using the Saudi-based comedian Omar Hussein, we talked about these alpha Arab male stereotypes that will do anything to prove they are more The Man than the last guy. Hence the platform: Man Among Men.
Credits
| Carlos Khoury |
Creative Director |
| Rami Salamé/Ahmed Al Masri/Priya Madhu/Umer Razzak/Omar Bitar/Fadi Nakhle |
Copywriter |
| Carlos Khoury |
Art Director |
| Fadi Nakhle |
Account Supervisor |
| Sabine Farah |
Producer |
| Jad Eid |
Director |
| Omar Bitar |
Account Manager |
| Rami Salamé |
Planner |
Links
Video URL